figure by the end of 2017."
Vargas connected the new showroom's design to the company's general approach, saying, "The entire design of this showroom reflects simplicity, perfection and the laserlike precision which has engineered our standards globally. We will complement those values with top-class service from the moment you step through our doors, through to after-sales checks to allow our customers to experience the true meaning and emotional elegance at an affordable cost."
The Hyundai badging was unveiled on stage to the maxim, "modern premium".
The launch was not without dissent being staged. Peaceful, quiet demonstrators holding professionally prepared white placards with red, block capital writing stood outside the showroom as the police kept an eye.
Some of the messages were 'Boycott Hyundai', 'Boycott all goods from Dom Rep', 'Magna Must Leave Jamaica' and 'Calling on Prime Minister Andrew Holness'. On Old Hope Road, across the road from the new Hyundai showroom, two banners identified organisations the protesters were connected with as the Universal African Improvement Association and Community League, Paul Bogle Division and The Paul Bogle Foundation, subtitled the 150th Anniversary of the Morant Bay Rebellion.