Sun | Mar 18, 2018

Digicel, Edna give 'Bold, Extraordinary' boost to education

Published:Sunday | March 13, 2016 | 12:00 AM

Digicel Jamaica has announced its newest education initiative with the Edna Manley College of the Visual and Performing Arts.

The partnership will see Digicel making five grants available valued at $50,000 each for the 2016-2017 school year. To qualify, students will be invited to submit a one-minute video with accompanying essay of no more than 150 words highlighting why their art is 'BOLD and EXTRAORDINARY'. These will be judged by a panel comprising representatives of Digicel and the Edna Manley College.

With the college made up of the Schools of Dance, Drama, Music, Visual Arts and Arts Management, one student will be selected from each school.

Additionally, Digicel will also be offering two internships at its Marketing Communication Department. Slated for the summer and Christmas periods, the internship will be available to students with strong graphic-design skills.

While making the announcement during the college's Research Day forum, Digicel's Chief Executive Officer David Butler said they wanted to announce the partnership on Jamaica Day coincide with 'Celebrating Jamaica, Promoting the Arts'.

"While we celebrate Jamaica Day, it is the responsibility of stakeholders such as the Government, corporate Jamaica and the various creative entities to ensure that our culture is not only passed down from generation to generation but is also appropriately developed. Therefore, a partnership with Edna Manley, which is the home of Jamaica's next generation of creative artists, is not only timely but also necessary," Butler said.

Endorsing the partnership, principal of the college, Dr Nicholeen DeGrasse-Johnson, welcomed the partnership. "We welcome the opportunity for partnership with a company that embraces creativity and innovation and we look forward to continued and increased support from Digicel. We also encourage other companies to follow Digicel's lead in supporting our students as they often suffer from setbacks in their studies due to lack of financial support," DeGrasse-Johnson said.

Also included in Digicel's Jamaica Day activities was a dance workshop at the Central Branch All-Age School. During the workshop, students of the school's cultural club learnt about the history, movements, and costumes associated with local traditional dance forms such as Junkanoo and Dinki mini. The workshop was led by second-year students of the School of Dance at the Edna Manley College.