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Jamaican director brings home the 'gold'

Published:Sunday | May 1, 2016 | 12:00 AM

The winning commercial was conceptualised and written by McCann Trinidad and shot by Liquid Light Digital at various locations in Jamaica in November 2014. The TV spot places SUPLIGEN at the centre of a range of activities: from a pool game between friends to a dance clash on the streets of downtown Kingston. The spot aired in Jamaica and online throughout the region. It won the Gold Award in the Regional/National TV Commercial category.

"Both Nestle and McCann were involved in every part of the shoot. They provided a strong creative idea, while giving us the freedom to realise it in our own way," said director Adrian Lopez. "We pulled together a strong team for the principal photography, including Richard Lannaman on camera, Rebecca Packer at the helm of the Art Department, and fantastic choreography by Christina Gonzales. We were proud of the end product and the client was very satisfied with the piece. At the end of the day, that's all that matters."

The CAF awards form part of three tiers of judging, recognising creative excellence in advertising. The ADDY Awards is the world's largest advertising competition with more than five million entries annually worldwide. The Caribbean was represented by 33 different companies representing seven island nations, including the United States Virgin Islands, Barbados, Trinidad and Tobago, Puerto Rico, Jamaica, and Grand Cayman.

Liquid Light Digital is a leader in Jamaica's film and animation industry, having pioneered the development of animation and CGI visual effects in Jamaica. The company produces audio visual content using live-action, animation and design for clients both locally and overseas.

This award is the sixth for Adrian Lopez and Liquid Light Digital, having won the David Ogden Awards for 'Best Director - TV Commercial', 'Best Technical and Artistic Achievement' and

'Producer of the Year' in 2011. McCann Port-of-Spain is one of the prominent Creative Agencies in the Caribbean, celebrating 12 gold and 16 silver Addys at this year's awards.