Mon | Jul 15, 2019

If this is Globalisation 4.0, what were the other three?

Published:Sunday | December 30, 2018 | 12:56 AMRichard Baldwin
In this October 21, 2016 photo, visitors look at the Canbot companion robot during the World Robot Conference in Beijing, China.
In this November 21, 2017, photo, Massachusetts Institute of Technology robotics researcher Cynthia Breazeal stands next to social robot Jibo at the company's headquarters in Boston. Jibo can swivel its flat, round screen 'face' to meet your gaze, tell jokes, and play music.
Anki Cozmo coding robot is on display at CES International on January 10, 2018, in Las Vegas.
In this November 15, 2017, photo, a robot named Pepper stands in the lobby of the Mandarin Oriental in Las Vegas. Pepper is programmed to interact with guests and answer pre-programmed questions.

“Globalisation 4.0 has only just begun, but we are already vastly underprepared for it,” wrote Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, last month when announcing the theme of Davos 2019.

In the world of buzzwords, Globalisation 4.0 was sure to follow Industry 4.0 (which referred to the digitisation of manufacturing). Indeed, the former term has been used before here, and here. The phrase raises two issues for international economists:

1) Is there substance to the new label, or is it just a distinction without a difference?

2) If the fourth globalisation is upon us, what were the first three?

Is there really a difference? (Spoiler: yes, there is.)

I believe that future globalisation will be very different from the globalisation we know today, and the globalisation we have known in the past. Moreover, it is coming incredibly fast - and in ways few people expect.

In fact, I believe this strongly enough to have written a book on the theme, which will - strangely enough - appear just in time for the Davos meeting in January 2019.

Here’s my economic reasoning in a nutshell. Arbitrage drives globalisation. Whenever relative prices differ across countries, people can make money with a two-way, buy-low-sell-high arbitrage. When it comes to goods, the arbitrage is called trade. For centuries, technological limits meant that the arbitrage mostly took place in goods. Globalisation mostly meant goods crossing borders.

From around 1990, information and communication technology (ICT) made a different type of arbitrage possible: factories crossing borders. The coordination technology allowed G7 firms to spread some stages of production to nearby developing nations while still keeping the whole production process running smoothly and reliably. The vast wage differences made this manufacturing-location arbitrage profitable.

The greatest remaining global arbitrage opportunities are wage rates in the service sector. Pay for similar tasks routinely differ by 10 times across countries. That’s a 10,000 per cent difference - a very tempting arbitrage opportunity. Yet up until now, few firms could arbitrage those differences due to technical barriers. The basic problem has to do with the fundamental reality of service and professional jobs. Face-to-face interaction is necessary for many of these. Until recently, the state of technology made the cost of overcoming these barriers prohibitively high. But digital technology is changing that reality. Digital technology - or digitech, for short - is tearing down the barriers to wage arbitrage in the service sector.

Digitech is making it easier for people sitting in one country to do things in offices in another country. In my 2019 book, The Globotics Upheaval: Globalisation, Robotics and the Future of Work, I call it telemigration, but it is really just international telecommuting and it is already very common in some sectors like web development.

This new form of globalisation - this new wage arbitrage, if you will - is being enabled by international freelancing platforms like, by advanced telecommunications technology, and by machine translation (as I pointed out in a previous blog post).

In the broader perspective on economic globalisation that I’ve been pushing since 2006, telemigration is the “third unbundling”. The first unbundling was trade in goods, which was spurred from the 1800s by a steep fall in the cost of moving goods. The second unbundling was the geographic separation unleashed by ICT. That makes the coming globalisation into the third unbundling; the geographic separation of labour and labour services via digitech that makes remote workers seem less remote. This begs the question - how did we get all the way to Globalisation 4.0 if there have been only three unbundlings?

What were Globalisation 1.0, 2.0 and 3.0?

In my earliest writing on globalisation, I viewed trade-in-goods-based globalisation as consisting of two very distinct phases. In 1999, Philippe Martin and I wrote a paper titled, Two Waves of Globalisation: Superficial Similarities, Fundamental Differences. If we resurrect that distinction, we very naturally see the first three globalisations.

Globalisation 1.0 was pre-World War 1 globalisation, which was launched by a historic drop in trade costs when steam and other forms of mechanical power made it economical to consume goods made faraway. This globalisation came with almost no government support. There was no global governance, unless you count the British Navy as the UN, the Bank of England as the IMF, and Britain’s free trade stance as the WTO. And there was little domestic policy to help share the gains and pains of more intense international arbitrage in goods.

Globalisation back then fanned the fortunes of a nation’s most competitive citizens and companies but fractured the fortunes of a nation’s least competitive citizens and companies. It took place in the context of very bare-knuckled economic systems (laissez-faire capitalism, imperialism and various forms of autocracy). That combination did not end well. Two world wars, the Great Depression, and the rise of communism and fascism resulted in hundreds of millions of humans being killed by other humans.

A resolution was eventually found. Capitalism’s face was softened with the New Deal in the US, and social-market democracy in other rich economies. In another large slice of the world, communism softened into a kinder, gentler version. Taken together we can view this as a distinct phase; call it Globalisation 2.0.

Globalisation 2.0 is the post-World War II phase where trade in goods was combined with complementary domestic policies that helped share the pains and gains of globalisation (and automation). The market was in charge of efficiency; the government was in charge of justice. Internationally, Globalisation 2.0 saw the establishment of institute-based, rule-based international governance, specifically the UN, IMF, World Bank, GATT/WTO and many specialised agencies like the Food and Agricultural Organisation and International Labour Organisation.

Globalisation 3.0 is what I called the second unbundling, or the New Globalization. Arvind Subramanian called it hyperglobalisation, Gary Gereffi called it the global value chain revolution, and Alan Blinder called it offshoring. The key is that globalisation now meant factories crossing borders, and - critically - the know-how of G7 firms along with them. This created a new world of manufacturing in which high-tech was combined with low wages. This new combination disrupted the lives and communities of workers struggling to compete with high wages and high tech as well as those struggling to compete with low wages and low tech. Workers employed in goods-producing sectors were the most affected, since this unbundling mostly affected goods-producing sectors. In particular, the monopoly that G7 factory workers had on G7 manufacturing technology was broken when their employers moved jobs and know-how abroad.

The Globotics Upheaval

Globalisation 4.0 is what I call the third unbundling. It is what will happen when digitech allows arbitrage of international wage differences without the physical movement of workers. While Globalisation 1.0, 2.0 and 3.0 were mainly a concern of people who made things for a living (since globalisation focused on things that we made), Globalisation 4.0 is going to hit the service sector. Hundreds of millions of service-sector and professional workers in advanced economies will - for the first time ever - be exposed to the challenges and opportunities of globalisation.

Worryingly, the service sector is also where AI-driven automation will displace many workers. If the blue-collar workers disrupted by Globalisation 3.0 join hands with the white-collar workers who will be disrupted by Globalisation 4.0, we may have an upheaval on our hands - what I call the Globotics Upheaval. Reading recent headlines, this upheaval may be wearing a gilet jaune.

Every great transformation creates triumphs for those who can seize the opportunities and tragedies for those who can’t. Future globalisation will bring us to a better world if we prepare well and if our governments take care to not let it happen too quickly. Explosive economic changes have, in the past, led to explosive social upheaval. Our governments need to help people adjust, and - if it all goes too quickly - they will need to slow it down.

- Richard Baldwin is professor of International Economics, Graduate Institute, Geneva. Article originally published in the World Economic Forum (; reproduced under Creative Commons License.