Beauties and the wheels
New car dealers align with 2014 queens
Sheldon Williams, Gleaner Writer
Recently, Miss Jamaica World 2014 Laurie-Ann Chin and Ms Universe Jamaica 2014 Kaci Fennell were both handed keys to brand-new rides following their victories in their respective pageants.
Chin was given the keys to an Audi A3, sponsored by ATL Automotives, while Fennell will take her space behind the steering wheel of a 2015 Hyundai Grand i10, courtesy of Key Motors.
Chin will have the car for 12 months, during the period of her reign.
This is not Hyundai's debut with the i10 in Miss Universe Jamaica. Last year's winner, Kerrie Baylis, also received one.
Karlene Robinson, administrative assistant in Sales, Service and Spares at Key Motors Limited, emphasised that Fennel wasted no time in starting the ignition. "Same day she got it, same day she drove out," Robinson joked. "The car comes with a three-year warranty and she also gets three free service visits, every 10,000 km," she added.
Suzette Campbell, marketing and communications manager at ATL Automotive, explained that this was the first year the group was sponsoring the beauty pageant. "The collaboration with Miss Jamaica World is a great opportunity to position the brand," Campbell said.
Campbell said the car and Chin complement each other. "The Audi A3 Sedan is Audi's answer to the entry-level premium market, targeting those persons stepping out of non-premium brands in search of affordable luxury without compromise. It targets the young professional, and Laurie-Ann fits perfectly into this group as a brand ambassador," she said.
She also reasoned that the A3's allure as an entry-level vehicle makes it ideal for young persons. "Laurie-Ann should serve as a motivator and an inspiration to her peers, whom we hope will buy into the fact that they, too, can drive an Audi," she said.
Campbell pointed out that the A3 Chin is driving is "shiraz red metallic - a brand-new colour by Audi, and the first to hit the road in Jamaica."