Edgechem hosts auto paint workshop series
Chad Bryan, Gleaner Writer
Following the launch of its Automel Super Xtra car paint last month, EdgeChem has organised a number of clinics targeting automotive body paint men, in the proper use of the product and techniques in applying it to motor vehicles.
"We have been realising that some body men - or spray men - have not been using the right technique to ensure that when they do a job it is done to the best quality. We taught them to properly use the products, but not only the products, but also the tools and how to get 100 per cent out of their paint jobs," said marketing officer for EdgeChem, Michael Lee.
Workshops have been held at various garages in St James, St Elizabeth, St Catherine and Westmoreland. The series comes to an end on Wednesday.
Lee noted that the participants, numbers ranging between 40 and 50 at each location, were informed about the industry in general, as well as containing their expenditure.
He said that the feedback has been positive. "Since we have been having the workshops, persons have been sharing their interests. The spray men say they have been saving money. Something that would normally take them two and three days has now been reduced to one. We teach them how to use the sander and how to use the spray gun," Lee pointed out, adding that the classroom setting was interactive.
Managing director of EdgeChem, Mellissa McHargh, uses turnout to measure the programme's success.
"It's larger than any of the clinics that we've ever held, and the feedback that we have been getting is good. We've managed to see an increase in sales at the locations the clinic was done. We are quite happy with that," she said.