Tue | Dec 6, 2016

$20m show

Published:Sunday | October 26, 2014 | 12:00 AMChad Bryan
File Kent LaCroix, chairman of the Automobile Dealers Association (ADA).
File Scotiabank dipped into dancehall slang to promote its special interest rate at the 2012 ADA Motor Show.
Fike NCB chose to go high to make extra impact at the 2012 ADA Motor Show, held in March that year at the National Arena, Arthur Wint Drive, St Andrew.
File An overhead view of some of the vehicles on display at the 2012 ADA Motor Show.
File A section of the many motor vehicles on display at the 2012 ADA Motor Show.
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The National Arena, Arthur Wint Drive, St Andrew, will once again open its doors to accommodate the 2014 Automobile Dealers Association (ADA) Motor Show, to be held from November 29 - 30 with at least 60 to 70 new vehicles on display.

The motor show, which happens every two years, pulls in large numbers of persons. It was last held in March 2012, also at the National Arena, after a hiatus when there was no show in 2009. Before that, a show was held in 2007.

In 2012, it was estimated that the ADA Motor Show attracted 10,000 persons over three days.

Planning for the show is under way and it is expected that the finer details will be in place for the event's staging. "Everything is being planned. We have another month to go, but everything else is coming in at this time," chairman of the ADA Kent LaCroix said, adding that this year's staging would cost approximately $20 million.

sponsorship

While details of the decor are being kept under wraps, in the past, it has been a spectacle. However, sponsorship is already taking shape. "We are in negotiations with sponsors, but so far, The Gleaner and the RJR Communications Group have been confirmed as two of the main sponsors," LaCroix said.

Patrons can also expect a financial treat when they attend the ADA Motor Show this year as banks and car dealers will be offering deals interested persons can take advantage of. The rates from specific institutions are yet to be announced.

In 2012, there was an intense interest rate war, with percentages on loans going under 10 per cent in some cases.

LaCroix was quick to point out that the continuing slide of the Jamaican dollar has not affected the staging of the motor show. "We have to keep pushing, we have to keep selling. We're salesmen. The only way to survive is to continue selling the product we have," said LaCroix confidently.