Mon | Aug 20, 2018

Directory to discounts - Online publication goes physical with coupons

Published:Sunday | December 21, 2014 | 12:00 AM

Chad Bryan, Staff Reporter

Automobile owners will soon be able to benefit from discounts, with the availability of an automotive coupon magazine to be launched next year February.

The coupon
magazine is being done by Jamaica Auto Directory and consumers will be
able to access approximately $1,000,000 in savings on goods and services
from automotive sector businesses through the offerings in the

"What we want to say with the book is give me a
$1,000,000 worth of deals. We are going to have some safety articles in
there and some statistics on road accidents that happen in Jamaica,
among other things," said Gary White, chief executive officer of the
Jamaica Auto Directory.


The coupons will come from a cross section
of players at different levels within the automotive industry, both
within and outside of the Corporate Area. For example, used-car dealer
McKoy's Auto will be offering $100,000 off motor vehicles at specific
sales prices. On the car repair and servicing side of the business,
McGann's Auto Place will be offering up to 30 per cent off some auto
repairs. In terms of parts sales, major sponsor Excel Auto is offering a
15 per cent reduction.

Next year's publication marks a
step from the online to the physical format. "We have the Jamaica Auto
Directory, but outside of having this online, everybody outside wants a
deal. So we decided to go out to the persons listed in the auto
directory and try to see if we could get discounts for persons who will
be utilising the services," said White in outlining the genesis of the

The new direction being taken by the
Jamaica Auto Directory is strategic, designed to drive traffic to
various players within the automotive industry.

online directory was started in 2010. It was started because of the
limited access to and use of formal advertising by small businesses
operating in the automotive sector, with the listing created by
collecting business cards. In July 2010, Automotives
reported that Gary White's wife, Josephine Ulett-White, kept a
collection of business cards related to his trips across

"My husband used to sell auto parts and
lubricants islandwide. We realised that most persons (in the auto
business) were not listed in the directory," Ulett-White said. "That was
part of the reason why this was born.

"At that time,
the website,, had gone
past its initial objective of having 200 auto business professionals
signed up." Ulett-White told Automotives she was
surprised to find that many of the businesses were not listed formally,
the owners saying that the cost was a reason. As the business card
collection grew, the idea of a Jamaica Auto Directory

Among the 25 categories listed in that
start-up phase were Driving School, Electrician, Motor Rewinding,
Plastic Repairs, Upholstery, Vehicle Graphics and Welding Services.
Searches can be done by specific