Hyundai opens new service centre
With Magna Motors Limited taking over the dealership for Hyundai from Key Motors, the focus will be on satisfying the needs of customers. Since its takeover, the company has invested approximately US$6 million into its new service centre located at 22 Balmoral Avenue in Kingston.
"So far, about US$6 million have been invested and there will be more investments. We have leased a portion of the facility that we are going to be using to service our customers until we get our service area up and running ... . It's difficult to say, we expect that within a two-, three-year period we will be running like trains in a subway," said Carlos Geourzoung, sale manager at Hyundai Jamaica.
Magna Motors Limited's takeover of the Jamaican dealership comes amid scarce statistic on the Hyundai brand locally. According to Geourzoung, "One of the reasons Magna moves in was because at the end of last year, Hyundai ceased the relationship with the previous dealer. They asked the Magna Group because of their experience and successes to come into this market and get the market going."
Magna Motors Limited is a subsidy of the Magna Group, a Dominican Republic outfit that has been selling Hyundai
vehicles from 1977.
Being the fastest-growing motor-
vehicle brand in the world, Hyundai has still not gained favourable traction locally despite being in Jamaica from the mid-1990s. However, according to Geourzoung, there will be a special focus on customers that hopefully will change the perception of the Hyundai brand. "We have to focus on customers, customers are our business. What we expect to do is go beyond our customers' expectations, but to do that, we have to know what their expectations are," Geourzoung said.
While statistics on Hyundai is scarce, the sales manager is planning on changing that by placing advertisements for owners of Hyundai to come in for registration.
"What we have to do is ask customers to come in, especially those on warranty. We will be having the warranty taken care of, provided that the information they give us, we can check with Hyundai. We are going to try to work with them on a one-on-one basis. The brand name has to be protected. We have to rebuild that brand," Geourzoung said.