Tue | Oct 23, 2018

Civic confidence - 10th generation launched in Kgn, MoBay

Published:Sunday | September 18, 2016 | 12:00 AMMel Cooke
A closer look at the Honda Civic's engine.
A view of the Honda Civic's powerplant.
A front view of the 10th-generation Honda Civic.
The Civic badging.
A red Honda Civic in the afternnon sun during Wednesday's launch at ATL's Honda Showroom on Hagley Park Road, St Andrew.
The VTEC and turbo insignia on the trunk lid announce the Civic's sportiness.
Samuel McKenzie, head of Business, Honda Jamaica, with a 10th-generation Honda Civic.
A rear view of the all-new Honda Civic at ATL's Honda Showroom, Hagley Park Road, St Andrew, during Wednesday's launch of the redesigned vehicle.

Sam McKenzie, head of business, Honda Jamaica, is confident about the 10th generation's success in the Jamaican market. And well he might. Ahead of Wednesday's simultaneous dual launch at ATL's Kingston and Montego Bay offices two shipments had already been sold. That accounted for over 30 units moved without the totally redesigned vehicle even being available for up-close inspection.

Enquiries were being made about the all-new Honda Civic, which has been getting rave reviews outside of Jamaica and especially in the US market, well ahead of it hitting ATL's showrooms. "They were not asking if it was going to be available but when," McKenzie said. He said sales have been spread across the island so far.




He pointed out not only the Honda brand's enduring appeal in Jamaica, but also the new Civic's unique position in the compact sedan class. With electronic park brake, multifunction steering wheel, HDMI, Android Auto, Apple CarPlay, USB, WiFi connectivity, touchscreen, and HDMI, outlets among the features, with leather seats and sunroof available for the higher trim levels, McKenzie noted the Civic's fusion of practicality and sportiness.

"It will continue to do well - as it has in previous years," McKenzie said. Indications from sales so far are that the vehicle is appealing to both genders, with men drawn to it because of the design and performance, while women tend to be attracted to the styling and practicality. The 2017 Honda Civic has extensive trunk space.

The 2017 Honda Civic comes in five colours on the Jamaican market - black, red, silver, white, blue, and the deeper cosmic blue. The entry-level trim is equipped with a naturally aspirated 1.6 litre engine, with the higher-level models powered by 1.5 litre turbo engines.

Prices range from $4.5 million to $5.2 million.

McKenzie is not worried that the Honda Civic will cannibalise on SUVs in the Honda line, noting that purchasers tend to have specific tastes. "I don't see that happening. A Civic man or woman is really a Civic person and the SUV person is an SUV person," he said.

The all-new 2017 Honda Civic was given exclusive pride of place in ATL's Honda showroom at Wednesday's official launch, with a red model gleaming in the sun and still maintaining its glow even when the sky became overcast. Inside, a fully kitted out dark-coloured model announced its pedigree, with the sunroof allowing an uninterrupted gaze upwards from inside.

At one point, an entry-level model's headlights were turned on, showing promise of excellent illumination.

"We have good expectations of it," McKenzie said, reinforcing confidence in the 2017 Honda Civic's entry into the Jamaican market.