Wed | Nov 20, 2019

ADA Show on a successful path

Published:Sunday | March 19, 2017 | 12:00 AM
Who said work can't be fun? The team at Mercedes Benz decided show the playful side of the Mercedes GLE63 AMG Coupe. Sherene Duncan - Assistant to General Manager, Dahlia Reid, Cara Symister, Thomas Hall - Sales Executives and Nikita Byfield Ellis - Receptionist hang out in the showroom during The ADA Auto Circuit - Kingston Edition.
Jaguar XE got everyone's attention in the showroom.
For those that think KIG is all about vehicles, think again. You can get the new Yamaha FZ motor bike. Be careful ladies you might fall!
The Toyota Rav4 did not disappoint as it was a favourite among patrons.
Even Tifa (left) had to stop and take a picture of the new Ford Ranger with Judith Denton KIG sales and marketing manager.
Team members of Magna Motor Andrew Channer (second left), head of fleet and commercial sales, Kathryn Davis (second right), marketing coordinator, were all smiles as they were flocked by these beautiful ladies.
Everyone who visited Fidelity had to spend some time looking at the X Trail.
The Toyota FJ Cruiser was there for all the adventurers who love to drive off road.
The Stewart's Automotive Group Team took a moment to smile for the Gleaner's lens during the ADA Auto Circuit Week. From left, Kim Bernard, group marketing manager, Maria Phillpotts, Mitsubishi sales manager, N'Gina Watson, marketing executive, and Christina Lechler, group projects manager, are flanked by the ever popular Mitsubishi ASX in the brand's showroom.
Many patrons had to capture what Magna motors had to offer on their phones.

The Automotive Dealers Association Ltd (ADA) show took a different route this year, with the concept of an AutoCircuit. This incorporated five auto dealers at seven different locations, which, from an aerial view, resembled the design of an AutoCircuit.

During the first two days, the turnout was favourable, but things speedily got hectic on the weekend for participating brands Fidelity Motors, Magna Motors, KIG, Stewarts Automotive Group, and Toyota Jamaica.

"The traction we received from this event exceeded our expectations. We had a great turnout and even better results. Each day had a different theme, and it added another level of creativity to the auto show that was well received by the public," emphasised Kathryn Davis, Magna Motors Dealership Ltd.

Throughout each location, patrons came in droves, capitalising on the friendly environment, which had many persons receiving free gifts. In addition, many patrons were treated to food and entertainment. " I think the consumers were happy to have been in a more personalised environment. Each dealer was able to offer their own hospitality," said Kent LaCroix, Chairman, ADA.

Nonetheless, the highlight of the show were the complimentary test drives. "The excitement created by the Test Drive and the thrill expressed by the patrons were overwhelming. They loved the idea of getting into their favourite vehicle and feeling what it was like to drive," Howard Foster of Toyota Jamaica.




Patrons were ecstatic for this addition as the opportunity was noticeably absent from the previous show, which was held two years ago. "This year's event was more fluid in terms of customer service and our ability to execute our test drives and process pro formas and deposits," said Jackie Stewart Lechlerb of Stewart's Automotive Group.

As a result of the overwhelming turnout, the organisers decided to extend the show to March 18. Which it was originally slated to end on March 12. This has also prompted many participants to think of ideas for successive shows. "The show should continue to be a dynamic one, and ideally, occur annually. There are advantages to the circuit and also something special about all brands being under one roof together in an impressive display," said Judith Denton, KIG sales and marketing manager.