Wed | Oct 18, 2017

Red Stripe supports safe riding

Published:Sunday | July 23, 2017 | 12:00 AM
Stacy-Ann Smith, brand and corporate public relations manager, Red Stripe, in conversation with Acting Senior Superintendent of Police Courtney Coubrie of the Traffic Division. As part of Red Stripe’s Drink Right campaign, which is geared at promoting road safety and encouraging consumers to drink responsibly, the company hosted motorcyclists to an exciting and informative Bikers Roll Out session, recently.
Senior Superintendent of Police Calvin Allen (right) head of the Traffic Division, shares a light moment with Derrick Johnson, CEO and managing director, Superior Parts Limited, at the Red Stripe Drink Right Bikers Roll Out which was held at the company’s headquarters. Looking on are (left-right) Acting Senior Superintendent of Police Courtney Coubrie; Garth Williams, sustainability manager, Red Stripe, and Kenute Hare, director, Road Safety Unit, Ministry of Transport and Mining.
Garth Williams (left) Sustainability Manager, Red Stripe makes a point to Senior Superintendent of Police Calvin Allen, Head of the Traffic Division as they discuss the capabilities of the Edge 13 Bluetooth-enabled motorcycle helmet at the Red Stripe Drink Right Bikers Roll Out. Close to 100 motorcyclists turned out for an exciting and informative session on road safety and responsible drinking. Presentations were made by SSP Allen; Kenute Hare, Director, Road Safety Unit, Ministry of Transport and Mining; and Derrick Johnson, CEO and Managing Director, Superior Parts Limited.
Garth Williams (right). sustainability manager, Red Stripe, and motorcyclist David English discuss the added protection the Edge 13 Bluetooth-enabled helmet gives.
1
2
3
4

In a move to expand the scope of its Drink Right initiative, Red Stripe hosted a 'Bikers Roll Out', geared at encouraging motorcyclists to not only drink responsibly, but also drive responsibly on the nation's roads.

The snarling sound of motorcycles could be heard along Spanish Town Road, St Andrew, as close to 100 bikers made their way through the congested Friday afternoon traffic on to Red Stripe's headquarters. The informative and entertaining programme featured presentations from key partners from the Traffic Division of the Jamaica Constabulary Force the Road Safety Unit in the Ministry of Transport and Mining, and helmet supplier Superior Parts Limited.

"We see road safety as an important element of everyday life. We all have a role to play in making our roads safer," shared Garth Williams, Red Stripe's sustainability manager. "With our Drink Right Bikers Roll Out, we're on a mission to educate as many motorcyclists as possible on the importance of road safety and driving responsibly so they can safely return home to their families every day."

over 50 cyclists killed

Senior Superintendent of Police Calvin Allen, head of the Traffic Division, revealed that approximately 54 motorcyclists have been killed on the roads since the start of the year, and of this figure, none was wearing protective headgear. He appealed to motorcyclists to invest in their future by investing in a helmet. Allen also commended Red Stripe for organising the event. "I applaud Red Stripe for embarking on this public-education initiative to ensure that their consumers are partaking of their products in a responsible manner and exercising the same behaviour on the roads."

Kenute Hare, director, Road Safety Unit, Ministry of Transport and Mining, pointed to the amended Road Traffic Act and the implications it would have for motorcyclists. He reiterated the necessity for wearing a helmet while operating a motorcycle. "Helmets give you a fighting chance in the event of a crash. Give yourself that fighting chance to spend more time with your families," he charged.

Lucky bikers were also treated to giveaways of protective gear, including helmets, jackets, protective eyewear, and Superior Parts Ltd gift vouchers. Derrick Johnson, Superior's CEO and managing director, revealed the background to his partnership with Red Stripe. "We recognise that motorcycle ownership holds an integral space in the Jamaican culture. to this end, we have invested millions in top-of-the-line safety equipment tailored to the motorcycles we sell," said Johnson. "Coming on board this initiative was only natural as we executed a similar programme dubbed 'Ride For Life' in which helmets were distributed to gas stations islandwide, and along with Red Stripe, we implore motorcyclists to drink right and drive right."