Thu | Dec 3, 2020

BMW next gen - A link between the analogue and digital worlds

Published:Sunday | November 15, 2020 | 12:06 AM
BMW: ‘Plugged to life’.
BMW: ‘Plugged to life’.
BMW C Scooter
BMW C Scooter
1
2

With the BMW Motorrad Definition CE 04, the BMW Group is presenting the near-series version of the BMW Motorrad Concept Link at #NEXTGen 2020. As a link between the analogue and digital worlds of the user, the BMW Motorrad Definition CE 04 is both a means of transport and a means of communication for the urban commuter. With its electric drive, trailblazing design and innovative connectivity solutions, it sets out to redefine the scooter segment.

“Plugged to life” – electrically powered and plugged to the rider’s life. The electrically powered BMW Motorrad Concept Definition CE 04 has been consistently developed and adapted to meet the everyday needs and requirements of the customer. True to the motto ‘Plugged to life’, it combines the customer’s analogue world with the digital one. In conjunction with the corresponding intelligent rider equipment, a holistic, highly emotional and newly conceived mobility experience is created.

“Electric mobility is a central drive system for the BMW Group and we are consistently relying on this technology in our sustainability strategy. Electric drives are also a current topic for BMW Motorrad, especially for the urban environment. Since 2013, we have been a pioneer in this area with the BMW C evolution scooter. The BMW Motorrad Definition CE 04 is the logical continuation of the electromobility strategy for urban conurbations and provides a concrete preview of what a contemporary production vehicle could look like, with which we will take two-wheel electric mobility in metropolitan areas to a new level, both technically and visually,” explains Edgar Heinrich, Head of Design at BMW Motorrad.