Fri | Dec 2, 2016

KFC makeover continues

Published:Wednesday | March 2, 2011 | 12:00 AM

Restaurants of Jamaica, the franchise holders for KFC, is planning to spend J$200 million this year to remodel five of its stores as part of a re-imaging programme organised by the parent company to create a better atmosphere for dining.

The programme to remodel the island's chain of 32 stores started three years ago and, according to Mark Myers, the managing director of Restaurants of Jamaica, 15 have already been completed. One of the latest was the store in New Kingston.

"We are about half-way through,' he said.

At its roll-out in 2007, the full programme was estimated to cost about $700 million, but Myers, who was overseas at the time of the interview, said he could neither immediately say precisely how much was already spent on the retrofitting nor name the five stores slated to be upgraded this year.

He said the full programme should be completed by 2013, the main objective being focused on upgrading "the customer experience".

And customer responses, he said, have so far been overwhelming.

Restaurants of Jamaica has held the KFC franchise for close to 36 years, and according to Myers, the company has been holding its own in an economy where customer spending power has declined.

"The last couple of years have been a challenge," he said. "We have been trying to keep our costs down and trying to maintain our price points."

Notwithstanding, Myers said the company said made a "small profit" last year, but declined to say what it was.

Though its timetable is depen-dent on the turnaround in the eco-nomy, Restaurants of Jamaica is looking to expand its network of 32 KFC and five Pizza Hut restaurants, according Myers, who said he is considering several new sites but that the plans were at the early stage.

dionne.rose@gleanerjm.com