Sat | Oct 21, 2017

Half Moon outsources management, co-branded RockResort

Published:Friday | March 25, 2011 | 12:00 AM

Avia Collinder, Business Writer

RockResorts, the new managers of Half Moon in Montego Bay, is offering the luxury hotel's international clientele discounts to stay at the 400-acre resort, which now goes by the name 'Half Moon, a RockResort'.

Richard Whitfield, managing director of the hotel, said Thursday that the property continues to be owned by Half Moon Bay Limited, with RockResort contracted to run it since January 1, 2011.

"The resort is still owned by the descendants of three of the original founders," added Public Relations Manager Marcia McLaughlin.

And, Aram Zerunian, who has held the post of general manager at Half Moon for the past four years, remains in that position, she said.

With rates starting at US$400 per room per night, travellers who book a four-night stay at the 400-acre resort between March 27 and April 15 - the close of the high-volume winter tourist season - will receive one night free.

Legacy of service

Currently, 63 per cent occupied, the resort has 197 rooms, suites and cottages, as well as 33 villas, ranging from four to seven bedrooms each.

RockResorts International LLC, a subsidiary of Vail Resorts Inc, announced its acquisition of the management contract and the addition of the luxury resort to its portfolio of hotels in December.

"We committed to continuing the legacy of award-winning service, programmes and amenities, while looking for opportunities to enhance the guest experience in the future. We look forward to building on this success and we are thrilled to welcome this premier Caribbean resort into our family," said chief operating officer and senior vice-president of RockResorts, Paul Toner, in a joint statement that also quoted Guy Steuart, chairman of the Half Moon board of directors.

The terms of the contract were not disclosed.

Founded in 1956 in the Caribbean by Laurance Rockefeller, RockResorts was acquired and relaunched by Vail Resorts in 2001.

A wholly owned subsidiary of Vail Resorts, the chain owns and operates luxury resorts that offer "casually elegant accommodations, lavish RockResorts spas, renowned golf courses" certified within the Audubon Cooperative Sanctuary programme.

RockResorts has indicated that it will begin operating other Caribbean properties this year, including Balcones del Atlntico, Las Terrenas in the Dominican Republic; Rum Cay Resort Marina in The Bahamas; and Turtle Club & Spa in Turks and Caicos.

aviaustanny@yahoo.com