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UDC Looks To Add Entertainment Packages At Dunn's River

Published:Thursday | November 13, 2014 | 12:00 AM
contributed Dunns River Falls

Urban Development Corporation (UDC) is hoping concession operations to be added to the premier recreational attraction Dunn's River Falls and Park in St Ann will result in at least a one per cent lift in income.

The UDC has managed the park for the last 38 years, with some $300 million spent "over the last few years" on renovations, the state agency said.

Dunn's River Falls and Park sits on the Belmont property. It is managed by the St Ann Development Company (SADCo), a subsidiary of the UDC.

Entry fees for local residents now stand at $600 for adults with children aged two to 11 charged $300. Adult overseas visitors pay US$20 with a US$12 charge for children, the UDC notes on its website.

The UDC has advertised for concession operators to provide non-alcoholic juices and "diversified" entertainment offerings for the facility as part of upgrading plans for the venue.

"We are also maximising the earning potential of the attraction so that we can continue adding value to the community through employment and development of our local workforce," the UDC said.

Over the years, improvements to the facility have included the creation of a central garden, picnic areas and a jetty and ticketing office to facilitate arrivals by boat, among other things, the state agency said.

Last year, the attraction earned revenue of $927 million, up from $857 million in 2012.

"The primary intent is to enhance the product with several product development opportunities to be rolled out on a phased basis. The concession operations should gradually increase income between one and two per cent," the UDC said.