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Wendy's expanding near residential locations

Published:Friday | November 28, 2014 | 12:00 AMTameka Gordon

Wendy's expanding near residential locations

Wisynco Foods is adding two new Wendy's outlets in Portmore and Manor Park next year, amid recognition of the franchise as the most improved operation in the Latin America and Caribbean region by the sandwich shop's American owners.

Sean Scott, the CEO of Wisynco Foods, declined to state the investment going into the expansion that will grow the chain to seven outlets.

Portmore is an expanding dormitory community in St Catherine, while Manor Park is an upscale community in Kingston.

The company will also soon be testing a new pizza sales strategy from downtown Kingston.

Wisynco closed its single retail Haagen-Dazs ice cream location last year and converted the space at Loshusan Barbican Centre to another Wendy's with seating on the outside of the store, much like a sidewalk cafÈ.

"This store was our pilot store with our new upgraded modern image. It has been a huge hit," said Scott. The future stores will be modelled off this store's look and feel, he said.

The reorganisation also extends to menu and pricing, with Scott boasting that the sandwich shop was now competitive with rival Burger King.

"Three years ago, our cheeseburger combo with fries and a drink was 20 per cent more expensive than Burger King's. Now, our cheeseburger combo is five per cent cheaper than Burger King's," he said.

Wisynco has also added a new twist to its distribution of pizzas to cement its dominance of that market.

Domino's is expanding to Beckford Street, Kingston, where Wisynco has established what it calls a 'box' store to open in time for the Christmas shopping season.

"It's actually a concept that only fits in 200 square feet. It doesn't have a kitchen in it. It's like a satellite store of our store on King Street," he said.

"Because it's only 200 square feet, the pizzas will be cooked in the other location at King Street and served ready to order," Scott said.

The new Domino's will offer a limited menu comprising "the lowest price point offerings on our normal menu - those will be the only things sold at The Box," he said.

Domino's now has 13 locations.