Fri | Sep 21, 2018

Active Home partners with American Standard

Published:Friday | December 19, 2014 | 11:32 PMTameka Gordon
Contributed Active Home Centre at Constant Spring Road, St. Andrew.

St. Andrew-based home decor and furnishing store, Active Home Centre, seeking to boost sales during the high shopping Christmas season, has partnered with the international brand American Standard to distribute its line of residential and commercial bathroom fixtures.

The new line "has gotten good response so far," marketing and sales manager at Active Hoe Centre, Roxanne Miller told Sunday Business, noting that sales have mostly been made to commercial construction projects.

"You find that (for) a lot of commercial projects, they will use American Standard because buyers know the brand so it helps you in terms of the commercial side of things," Miller said.

But regular homeowners also gravitate to the brand because of the durability, she said.

The company is also banking on the environmentally efficient and low water use pipe fixtures to push sales of the products.

"The American Standard brand is the top sanitary ware line in the world and the cutting edge leader in water-efficient home fixtures. These products will be well received not only by our eco-conscious residential homeowners looking to lessen their water consumption, but also our commercial clients including developers, contractors and interior designers who will be able to deliver distinctive quality merchandise for their various commercial and residential projects," managing director of Active Home, Christopher Graham said.

Miller declined to give a projection of sales or revenue expected to be added through the distribution partnership but said that would become clearer in the new year.

Active Home has been on a drive to boost sales having launched its micro financing service this year.

The company partnered with a micro lender to offer financing to customers who make a minimum purchase of $60,000 on products such as roofing and furniture, among other things.

The company is hoping to snag between three to five per cent of the home financing market with a minimum 10 to 15 per cent growth in revenue expected through financing solutions within a year.

The former Active Home Traders Company now occupies a 100,000 square feet facility with just over 100 employees.