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Wray & Nephew supersizes white rum

Published:Wednesday | January 14, 2015 | 1:00 AM
Contributed Photo Managing Director of J. Wray & Nephew Limited, Clement 'Jimmy' Lawrence, presents a bottle of the new 3 Litre Emperor Wray white overproof rum to employee of 46 years, Alfred Kanhai, at the company's headquarters, 23 Dominica Drive, New Kingston in this photo released on Monday, January 12.

J. Wray & Nephew Limited has supersized its white overproof rum in a 3-litre bottle that goes on sale next Monday.

The new product, called 'Emperor Wray', is a first of its kind for Jamaica, where the largest rums were previously packaged in sizes below two litres.

Wray & Nephew said in a press release that the first 100 bottles of Emperor Wray will be doled out free "to Jamaicans who have displayed exemplary national service, from a diverse array of fields, including sports, commerce, politics, and more".

The recipients include the company's longest-serving employee with 46 years of service, Alfred Kanhai, a general auto technician in the company's agricultural division.

litre sizes

Wray & Nephew White Overproof, with alcoholic content of 63 per cent, is also sold in 50ml, 200ml, 375ml, 700ml, 750ml, one litre, 1.75 litre sizes.

The big rum will be sold in retail stores and wholesales, starting January 19. The suggested price is $6,000.

business@gleanerjm.com