LIME-Flow shutters nine stores as merger advances
Cable & Wireless which is set to reveal the new "personality" of its integrated operation on August 29 is already consolidating the retail network for the LIME and Flow brands.
Last weekend, nine stores were shuttered and their operations merged with stores in their proximity.
The closed LIME operations include a store at Fairview in Montego Bay and the shop at MegaMart in Kingston. Their operations were merged with nearby Flow stores.
Seven Flow stores at the Courtleigh Corporate Centre, Pavilion Mall and Sovereign Centre in Kingston, New Pineapple Shopping Centre in Ocho Rios, Angels Plaza, Spanish Town and Bargain Village Plaza in May Pen were shuttered and the business migrated to LIME stores in the same locations or nearby.
Cable & Wireless Jamaica, which is to announce its new brand identity at the weekend, will retain 88 locations islandwide under the merger of LIME and Flow businesses in Jamaica.
"We've managed to integrate several business units, have rationalised our store footprint and are consolidating administrative offices," said corporate spokeswoman Gail Abrahams, who said the merger is going according to plan.
"It will take us about 18 months to completely integrate both companies," she told Wednesday Business.
Cable & Wireless Communications acquired Columbus International last year and is amalgamating the operations in stages.
"Our corporate office is leading the regional rebranding Exercise across the Caribbean and is working with our local teams on the ground to ensure that we meet all of our goals," said Abrahams.
"In each country, we are working with a variety of local suppliers to execute our re-branding efforts," she said.
The process began with Barbados. Jamaica is the second country to transition to the retail brand, referred to as new Flow.
"There is a new brand personality that will be revealed when the brand is launched. We will be focusing on our service as a key differentiator from our competitors. Accordingly we will be investing heavily in back office support, staff training and empowering our team members to delight our customers," said Abrahams.
"This focus on service and customer intimacy will be supported by a refreshed in store experience and aggressive marketing," she said.