Sun | Nov 18, 2018

ATL Autobahn takes charge of BMW

Published:Friday | March 4, 2016 | 12:00 AMNeville Graham
The BMW X5

Now operating under the banner of ATL Autobahn, the BMW and Mini dealerships reopened for business over the weekend at the Orchard Road facility previously operated by the Stewart Automotive Group.

ATL conducted inventory assessment and showroom renovations ahead of the full takeover.

"We took the time to freshen the place," said ATL Automotive Group General Manager Matthew Cripps.

It is expected that Orchard Road will continue to be the base of operations over the next 15 months until new BMW/Mini facilities are built by ATL in Kingston and Montego Bay.

ATL acquired the Jamaican dealerships previously held by Stewart Motors at the same time as it snagged the master dealership for the Caribbean region, serving Trinidad & Tobago, The Bahamas, Cayman, CuraÁao, Barbados, Aruba, Saint Lucia and Suriname. The regional dealership takes effect April 1, 2016.

ATL Autobahn will serve as a central hub to include the distribution of cars, parts and service support in Jamaica.

ATL Autobahn says that all existing BMW and Mini customers will continue to have their service-inclusive packages and new-car warranties fully honoured.

"We've been working tirelessly to prepare for this historic moment to ensure that both new and existing BMW and Mini customers are afforded the highest level of sales and aftersales care from day one," says Cripps.

"This is a new dawn for these exceptional brands and we've assembled a dream team comprising some of Jamaica's finest automotive talent. We cannot wait to get started and start changing the game," he said.

BMW is the top selling luxury brand in Jamaica.