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NCB, Amber partner to smart track vehicles

Published:Sunday | August 28, 2016 | 8:00 AMNeville Graham

National Commercial Bank (NCB) is partnering with Amber Connect Limited (ACL) to offer a payment plan to purchase smart vehicle security products.

ACL has been in the market with technology to track vehicles in real time through the IOS and Android apps, as well as a web portal using global positioning systems (GPS)/global systems mobile (GSM). ACL says 'kids monitoring devices' and smart home security systems will be available later this year.

Assistant general manager, Payment Services at NCB, Claudette Rodriquez, said the collaboration between the bank and Amber Connect will ensure that more Jamaicans are able to benefit from this advanced security solution.

"We're making security products more affordable, primarily through flexible payment options. Customers who pay for any personal Amber product using selected NCB credit cards will get three months to repay at zero per cent interest," Rodriquez explained.

NCB is not releasing numbers but said the partnership will be supported on all fronts.

"We intend to support with a marketing campaign, including direct, online and mobile media," Rodriquez said.

She said the partnership with ACL and the marketing effort is part of the strategic output at NCB.

"We are committed to this partnership and have made a significant investment to ensure its success. Our budgets are determined in strategic and systematic ways and as such to provide a figure would merely reduce our contribution to spend, and therefore not give the truest reflection of our participation," Rodriquez said.

Founder and Chief Executive Officer of Amber Connect, Dushyant Savadia continues to tout the value proposition of the devices. He says this is yet another way to put power in the hands of the average consumer.

 

SECURITY AT FINGERTIPS

 

"Amber Connect truly puts your vehicle security at your fingertips starting at $13,995 for a year, with no monthly fees. We are the first to create a dedicated feature rich app

for vehicle tracking. Our application provides customers with live tracking which is refreshed every five seconds, so customers can see real time movement of their vehicles," Savadia said.

Both Savadia and NCB agree that the collaboration with the bank was the right fit, as the financial institution is constantly seeking new ways to enhance customer experience.

"This partnership aligns perfectly with our payments innovation strategy. It allows us to provide customers with the flexibility and security they demand in a novel and tangible way while also supporting local small business," said Rodriquez, a position supported by Savadia.

neville.graham@gleanerjm.com