Cyber Monday still the biggest sales day
Cyber Monday is still on top. Reports from two research firms show that the Monday after Thanksgiving was still the busiest online shopping day of the holiday season.
Research firm comScore said Wednesday that desktop computer spending on Monday rose 17 per cent to US$2.67 billion. It didn't give a figure for shopping done on tablets or smartphones, which is an increasing part of the market. Since November 1, sales have risen 12 per cent to US$29.7 billion compared with the same period a year ago, comScore said.
Amazon.com was the busiest site, followed by sites for retailers Walmart, Kohl's and Target.
"Overall, we are very encouraged by the recent pickup in spending growth and, particularly, strong Black Friday and Cyber Monday," said comScore CEO Gian Fulgoni.
Adobe Digital Insights had said Tuesday that Americans spent US$3.45 billion online on Cyber Monday. That's up 12.1 per cent from a year ago, a larger growth than it expected by 2.6 percentage points. According to Adobe, the top-selling electronics by units on Monday included the Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, the Apple iPhone and Amazon Fire. The top-selling toys included Lego sets, Nerf, Shopkins, Barbie and Pie Face Game.
Cyber Monday has been the biggest online shopping day of the year since 2010, but other days, particularly the day after Thanksgiving known as Black Friday, are gaining ground as people have grown more connected online and stores spread their deals out and offer them earlier.