Thu | Jul 27, 2017

Little Caesars pizza chain now in Jamaica

Published:Wednesday | December 28, 2016 | 12:00 AMNeville Graham
The co-branded Little Caesars/Popeye's location now in Manor Centre in St Andrew.

United States pizza chain Little Caesars is now in Jamaica. This, in addition to Pizza Hut and Domino's, brings to three the number of pizza franchises operating in the island. Restaurant Associates, the operators of the Burger King and Popeye's franchises, pulled the wrappers off their latest outpost in St. Andrew over the Christmas weekend.

"It was a soft opening of sorts but the response has been good in terms of consumer activity and response," Sabrina McDonald Radcliffe, regional sales and marketing manager, at Restaurant Associates, told Gleaner Business, noting that they were determined to pull it off before 2017.

"We opened for business over the weekend in keeping with our personal commitment to open before year-end," she added.

Little Caesars is the third-largest pizza chain in the United States, behind Pizza Hut and Domino's Pizza. Little Caesars is headquartered in downtown Detroit, Michigan, and prides itself on the 'Hot N Ready' concept which has proven to be a market disrupter in the United States.

McDonald Radcliffe says Restaurant Associates hopes to replicate the success in the United States, beginning with a co-branding effort with Popeye's at the Manor Centre location in St Andrew.

"We are offering, for the first time anywhere in Jamaica, 'Hot-N-Ready' pizza. That means no calling, no waiting, no lines. It's ready when you are," McDonald Radcliffe said.

 

Different concept

 

She says Restaurant Associates is moving to extend the disruptive trend by attacking competitors on service delivery, price and choice.

"It's a different concept. Jamaicans would have been used to calling and waiting half an hour and sometimes even more, but this is no calling, no waiting, and that's going to be the massive difference we bring to the market. Customers can rest assured that they can have it when they want it at a price they want, and it tastes delicious," McDonald Radcliffe said.

She says that customers can now enjoy a large pepperoni or a large cheese pizza for $1,000 without having to wait or to call. McDonald Radcliffe says customers can come when they are ready and take advantage of a wide range of 'Hot-N-Ready' offerings.

"They can also enjoy Hula Hawaiian, which is pineapple and ham. There is also veggie along with our three-meat treat which has bacon, Italian sausage and pepperoni, and there is even the ultimate supreme with mushrooms, Italian sausage and lots more. That gives customers a wide variety," she told Gleaner Business.

Little Caesars Jamaica is also offering four flavours of wings, including barbecue, spicy barbecue, oven roasted and buffalo. McDonald Radcliffe says there is also the "crazy bread with the crazy sauce" that customers can enjoy.

It will be opened on weekdays as well as Fridays and Saturdays. McDonald Radcliffe says Little Caesars Jamaica only make large pizzas, and this is in an effort to offer more options for customers to "share the love, so to speak, as they enjoy their pizza". She said market research has shown that large pizzas at an "affordable price" is the way to go in satisfying customers.

"We are below everyone in terms of price on all products on offer. We've worked hard at this so that people can enjoy pizza with their family and their friends without breaking the bank," McDonald Radcliffe said.

She is hinting that Little Caesars will be established at five more locations starting in 2017, with the most populous housing development in the Caribbean. "We're working on opening other locations beginning with Portmore very soon. That is part of our commitment to bringing convenience and price embodied in the 'Hot-N-Ready' concept of Little Caesars to Jamaicans," she said.

Pressed as to where the others will be located, McDonald Radcliffe would only offer that Jamaicans should look out for Little Caesars in western Jamaica.

neville.graham@gleanerjm.com