Thu | Dec 13, 2018

Walmart sees future in online sales

Published:Wednesday | October 11, 2017 | 12:00 AM
In this Thursday, June 1, 2017, photo, customers walk out of a Walmart store in Hialeah Gardens, Florida. (AP)

Walmart is all about online, anticipating digital sales next fiscal year will rise about 40 per cent and that it will double the number of United States kerbside locations for online grocery shoppers at its stores.

But the world's largest retailer continues to scale back new store growth in the US, with plans to open only 25 in its fiscal year 2019, which ends January 2019. That compares with opening 230 new US stores during fiscal 2016.

The retail behemoth is predicting net sales growth at or above 3 per cent, driven by online sales and growth from existing stores for the next fiscal year.

The company reiterated its per-share earnings guidance for next year and launched a two-year, US$20 billion share repurchase program.

Shares rose more than 4 per cent in to US$83.57 on the news in morning trading.

"No doubt we are in a transformational period of history," said Doug McMillon, CEO of Walmart Stores Inc, in an address Tuesday to investors at an annual meeting in Bentonville, Arkansas. "Our future is looking more digital."

The retailer is armouring up online to take on and more traditional rivals, like Target. The company paid more than US$3 billion for the online retailer Jet last year to speed its evolution. It's been acquiring smaller players like ModCloth, Moosejaw and Bonobos. It's also deploying digital kiosks called Pickup Towers at a hundred of its stores which spit out products bought on

The company has fast expanded the number of US stores that allow online grocery shoppers to pick up orders at the curb. Currently 1,000 US locations are participating.

The company went live with voice-activated shopping with Google in answer to Amazon's Alexa-powered Echo devices. Walmart said customers can now start shopping for more than 2 million Walmart items via Google Assistant as well as Google Express and its app. Walmart announced its partnership with Google in August.

And starting next month, returns may be getting easier. Customers can scan goods they no longer want with a smartphone and drop them off at a customer service desk. Walmart says that will take 35 seconds or less. Returns right now take about four times that, not including any wait in line.

Earlier this year, Walmart revamped its shipping program and now offers free, two-day shipping for online orders of its most popular items with a minimum purchase order of US$35.

But as Walmart moves into the digital space dominated by Amazon, Amazon is encroaching on the physical realm to win over more customers.

In August, Amazon closed on its US$13.7 billion purchase of Whole Foods Market and quickly lowered prices on key products. It also cut a deal with Kohl's that allows for the return of Amazon goods at stores in Los Angeles and Chicago, which are packaged and shipped out by workers there.

Moody's lead retail analyst Charlie O'Shea said Walmart is giving shoppers a "compelling online alternative to Amazon" and views its online sales forecast as an "impressive goal, especially on the heels of the 30 per cent (growth) outlined at the 2016 investor meeting, which at the time seemed aspirational".

Walmart has increasingly linked its massive fleet of stores with online services, but the emphasis on expanding the number of stores it runs, at least in the near future, has ebbed. Walmart expects to open less than 15 supercenters and fewer than 10 Neighbourhood Markets in the US next year. It opened 40 new supercenters this year and last fiscal year, it opened 60 supercenters.

"The redeployment of significant capital expenditure dollars from new stores in the US to online improvements and store remodels, especially the 1,000 store increase in in-store grocery pickup locations, will help Walmart maintain its market-leading position in the US grocery segment," O'Shea said.

- AP