Hi-Lo grows store brand to 50 products
Hi-Lo Food Stores has ramped up the number of grocery items bearing the store brand throughout the supermarket chain to 50, and is planning to add more items to the portfolio next year.
Hi-Lo General Manager Renee Nathan says the chain adds new items to the portfolio based on the changing needs of its shoppers, who want value without compromising on quality.
"We have seen, internationally, an increase in the prevalence of store brands as a complement to, not a replacement of, such brands as customers look for products which offer good value at reasonable prices," Nathan said.
Hi-Lo is currently running a promotion that promises shoppers the chance of winning $1 million if they include six store-branded items in their weekly shopping.
Nathan declined to comment on the overall investment being made by the supermarket chain in growing the portfolio, but notes that the items are packaged by outside suppliers on behalf of the supermarket.
"Hi-Lo continues to work with local and international suppliers to ensure that we continue to provide our customers with products of the highest quality at affordable prices," she said.
Hi-Lo Food Stores is a member of the GraceKennedy conglomerate. The grocery retailer operates 13 stores nationally.
CORRECTION: This story has been updated to remove incorrect information on the profit made by Hi-Lo.