Sun | Dec 17, 2017

Brawta Living bullish on ecommerce, forecasts revenue growth

Published:Wednesday | November 29, 2017 | 12:00 AMAvia Collinder
This October 2017 photo, shows, from left, Matthew Khoury, William Massias, Elena Deidrick and Kevin Bourke of Brawta Living.

Brawta Living, a discount and marketing web platform operated by WVM Brawta Living Limited, says it has saved shoppers as much as $40 million from 8,000 coupons sold since its start-up in mid-2016. The company, which is going up against the likes of Gustazos.com in what it describes as a new market, is hoping to deepen revenue streams in 2018 on the back of new lines of business to be introduced.

Brawta owner William Massias is also expecting that online shopping will continue to grow in Jamaica and that the market will deepen penetration beyond its small base that now rests at around two to three per cent of the population.

Massias who operates from offices at Central Avenue in Kingston, says Brawta is an ecommerce marketplace that sells everything lifestyle related. The company employs 17 persons, four of which are part-time workers.

"Through select business channels, goods and services are offered at discount prices to all registered account holders of Brawta Living. These offerings are generally not available when you walk into brick and mortar locations," he said.

He adds that his platform also helps to drive customer traffic to merchants who sign on.

Brawta was incorporated in February 2015, and made its online debut in July 2016.

Since then, Massias said Brawta has accumulated a listing of 200 companies and that some of those merchant partners include Chukka Cove, Royalton, Dolphin Cove, Adam & Eve Day Spa, Chase E. Ramson, Yaaman, Samara Cliff Resort, Zoetry Hotel & Spa, Eden Gardens, Aunt May's Fry Fish, Express Fitness, Tea Tree Crepe's and Majestic Japanese, he said.

The Brawta site gets 100,000 visits per month, and has sold more than 8,000 coupons, he noted, and will be launching "new pillars and revenue streams" in the second quarter of next year.

"The market is in its infancy and we are positioning ourselves for the growth of this lucrative space. To date only two per cent of Jamaicans are transacting online," said Massias. "Gustazos and some others are in the same space as us ... we are concentrating and focusing on stellar customer service," he added, while touting the site's 4.7-star rating on Facebook.

The site offers specials on food and beverage, deals on electronics, getaways and adventure attractions, as well as health, beauty, spa and salon offerings.

Massias declined to disclose the amount invested in the venture to date.

avia.collinder@gleanerjm.com