Wed | Oct 17, 2018

Cable & Wireless appoints new CEO

Published:Friday | December 22, 2017 | 11:52 AM

Cable & Wireless Communications (C&W) has appointed Inge Smidts as Chief Executive Officer, replacing John Reid who announced earlier this month that he will step down from the position in early 2018.

Smidts joins C&W from Liberty Global where she most recently held the position of Chief Marketing Officer, according to a release from C&W.

Prior to her role at Liberty Global, Smidts was Senior Vice President, Residential Marketing and a member of the executive team at Telenet Group where she was responsible for go-to-market reporting and overseeing the commercial strategy for that business.

C&W said Smidts has significant brand and marketing experience, having spent more than 10 years in her career at Procter & Gamble, where she started as assistant brand manager and was ultimately promoted to business leader for the Benelux Paper business.

Balan Nair, incoming President & CEO of Liberty Latin America said Smidts has agreed to lead C&W and join the Liberty Latin America team next year, once the split from Liberty Global is complete.

Reid, C&W’s current CEO, will help ensure a seamless leadership transition until Smidts’ tenure begins in February 2018.