Mon | Jul 24, 2017

Flow back-to-school grant delights patrons at Wonderland

Published:Tuesday | August 5, 2014 | 8:00 AM
Gospel artiste Omari (left) and singer D-Major (right) share lens time with Flow Sponsorship Manager Nicole Campbell before they hit the stage at 'Wonderland'.
From left: Flow Sponsorship Manager Nicole Campbell; winner of Flow's $30,000 back-to-school scholarship giveaway; Racquel McDonald, daughter Demoya Williams; and Flow Distribution Channel Coordinator Trace Gayle.
1
2

The promoters of 'Wonderland' brought an amusement park right smack in the middle of Kingston, on the grounds of Jamaica College on Sunday, July 27. Wet and Dry rides, clowns and cotton candy were the order of the day, as parents brought their children out for a fun-filled experience before the end of a long summer holiday.

However, amid all the fun, Flow, in recognising that the back-to-school period can be a financial strain on many of Jamaica's parents, decided to give one lucky patron the chance of winning a $30,000 gate prize, 'back-to-school grant', at the event. Patrons were simply asked to fill out and complete their information on a Flow card upon entry to the venue, and to place it in the giveaway box located in the Flow 'Chill Zone' for the winner to be randomly selected and announced at the end of the event. Racquel McDonald was victorious and could not contain her excitement as she exclaimed how much the scholarship will now help her pay for her daughter's tuition.

"I felt truly blessed when I won. I have never won anything like this before, and I am so grateful to Flow for this opportunity. When I put my card in the box, I just prayed and asked God to please let it be me. The money will go a far way, as it will help with my daughter's booklist - which is very expensive, new shoes, new uniforms and a new school bag," stated an overjoyed Racquel McDonald after winning the grand prize.

Flow sponsorship manager, Nicole Campbell, expressed her delight with the partnership saying, "We think this was a fantastic concept and timely event for families who were looking for affordable family entertainment during the Summer period. Education is always a top priority in our corporate social responsibility outreach programmes and so we thought that with the new school semester being right around the corner, the $30,000 grant would go a far way in helping one lucky patron with school supplies."

Fun despite drought

After six months of planning, no one could really plan in advance for the island's current drought, however, despite the dust, the promoters were still able to deliver an enjoyable family fun day for children of all ages.

Marc Chin, promoter of Wonderland, stated, "We underestimated the severity of the drought which led to a somewhat dusty environment. However, throughout the event, we ensured that water trucks were wetting the grounds, which helped to reduce the dust in the venue. Moving forward, we will be doing something special for all of our patrons who had to endure the dust nuisance and aim to improve our patrons overall comfort. As the event continues to grow, patrons can look forward to a new, and more verdant venue, making Wonderland even bigger and better than the last time."