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Arthur's Day Concert set for Sept 25

Published:Monday | September 8, 2014 | 12:00 AM
Racquel Nevins, brand manager, Guinness. - Contributed

Following the tradition started in 2009, when the first Arthur Guinness celebration was held, Guinness Jamaica will again host a massive event at the National Arena in Kingston on Thursday, September 25.

Held in memory of Sir Arthur Guinness, the inventor of the famous brew, the highly anticipated party will kick off with patrons raising a pint to the memory of Arthur Guinness, at 17:59 p.m., (5:59 p.m.) a reference to 1759, the year the Guinness brewery was established. The concert will feature some of the hottest names in dancehall, reggae, and soca.

According to Racquel Nevins, brand manager, Guinness, the celebration of Arthur's Day is monumental and could not end without the participation of one of its most valued markets, Jamaica.

"From Dublin to Nigeria, to Malaysia to New York, Guinness drinkers worldwide will raise their bottles and glasses to Arthur Guinness. The event is open to all our loyal consumers with invitations obtained upon purchase of a six-pack of Guinness at participating stores," Nevins said.

"Our local celebration coincides with the search for the best bar in Jamaica. This will be determined by votes received from Guinness consumers across the island," she added

"AGD (Arthur Guinness Day) is a celebration of music and the life of a great man. There has always been a strong connection between Guinness and the dancehall here in Jamaica and through this concert we will show that," Nevins said.

In addition to a star-studded line-up, including Agent Sasco, aka Assassin, Mr. Killer, Lady Saw, Bugle and Jah Cure, patrons will be treated to complimentary Guinness from 5:59 p.m., to 8 p.m., and are expected to don something gold to celebrate the event.