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Shaggy premieres third video for new album

Published:Sunday | September 14, 2014 | 12:00 AM

Grammy award-winning reggae/dancehall artiste Shaggy, recently premiered the video for his third single from his critically acclaimed album, Out Of Many One Music, produced by the dynamic Jamaican drum-and-bass duo, Sly Dunbar and Robbie Shakespeare, and Sting. The single titled, If U Slip U Slide (You Could Be Mine), features beautiful songstress Melissa Musique. Together, both Shaggy and Melissa exemplify their feelings for each other while coming to the realisation that they could share the rest of life together.

The video, which premiered worldwide on on September 12, is a fun, light-hearted, jovial video of two individuals taking a ride around town in their Fiat 500 Abarth. The video takes place on the south shore of Long Island, in a ranchlike atmosphere, which is so fitting for this single, as both Shaggy and Melissa Musique enjoy nature and express their feelings to one another. The video, which is not crowded with a lot of extras, highlights two individuals sharing the same sentiments and expressing their feelings while driving around town. As they are driving and sharing this intimate space together, the melody will captivate and take viewers along that nice end-of-summer ride.

Shaggy's album, Out of Many One Music, is the first exclusive one drop reggae release of the artiste's celebrated 25-year recording career. This album has received numerous accolades from the industry movers and shakers and continues to move units despite the lull today in album sales across all genres.

"The first two singles we released received great reviews, and we are pleased to still have such interest in the album. So we plan to do a re-release of Out of Many One Music by the end of the year, which will include new tracks. If U Slip U Slide is a great single giving a nice old school reggae vibe with a modern twist and people are loving it," said Shaggy.