Fri | Sep 22, 2017

Campari takes on Mission Catwalk

Published:Thursday | October 2, 2014 | 10:00 AM
Here are (from left) Pietro Gramegna, brand manager, Wray & Nephew Overproof White Rum; Angelie Martin-Spencer, fashion designer, SOL by Drenna Luna; Miss Universe Jamaica Kaci Fennell; and Ugo Fiorenzo, senior market director, J. Wray & Nephew Ltd, at Mission Catwalk's Campari-Inspired Episode Viewing Party. Contributed

With Campari being featured on the recent episode of Mission Catwalk, it was no surprise that the drink company would have a special viewing of the show.

For the last episode of Mission Catwalk, the contestant created Campari-inspired designs, Carla Gittens from Barbados emerged the winner of that contest.

Following the airing of the show at Wray & Nephew's New Kingston offices recently, Gittens was presented with a Campari basket, while Miss Universe Jamaica, Kaci Fennell, who wore the winning dress, was presented with a fashionable Campari bag.

"Campari is linked to fashion because we are coming from Milan. Milan, of course, is the city of fashion in Italy and so it is a fit for us, because it is all about fashion and lifestyle," said Wray & Nephew's Debbie-Anne Spence-Minott.

The show's creator and host, Keenea Linton-George, was also pleased with Campari's partnership.

"This was a good chance for designers to get some exposure through Campari, which is an international brand. So designing this dress for the ad campaign was very good," she said.

She was also very excited about the progress of the show.

"The show has been going excellently. This season is our best season because of the high fashion element. The designers go all out and it is very dramatic. Plus we have some very interesting personalities and interesting clash of personalities, so it is very interesting to watch the breakdown of the relationships and the build-up," she added, noting that there are many interesting challenges to come.