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MC Stretch to host Appleton's Electronic Dance Xposed

Published:Monday | October 13, 2014 | 12:00 AM
MC Stretch

The world's most prolific EDM host, MC Stretch, will host the second instalment of the 'Appleton Estate Jamaica Rum-presented Electronic Dance Xposed (EDX)', set to take place at the Kingston Polo Club on Saturday, October 25.

EDX is Jamaica's sole purist electronic dance music (EDM) concert, and will be headlined by Borgeous, one of the most globally recognised EDM artistes. MC Stretch has over 20 years of experience in the EDM industry, and is the host of the largest EDM festival in the world, Tomorrow World in Belgium, where he commands an audience of over 300,000 attendees over a weekend. He has been a staple for other EDM festivals such as Energy: the Network and Emporium in the Netherlands; Daydream Festival in Belgium; Sensation São Paulo in Brazil; and other festivals in EDM hotspots like Russia and Australia. Now, he heads to Jamaica, making EDX the only Caribbean EDM festival on par with the production qualities of its counterparts worldwide.

Speaking on his debut performance in Jamaica, an enthused MC Stretch said, "Performing in Jamaica means so much to me. I grew up on Jamaican culture, and I have nothing but love for everything Jamaican. Reggae music was my inspiration to start out as a disc jockey, and after 25 years in the industry, this really will be a crowning moment. I am honoured."

In addition to MC Stretch and Borgeous, also on the EDX bill is Shogun, who has been listed in DJ Mag's prestigious Top 100 EDM disc jockeys in the world compilation.

Speaking on the second staging of EDX, Cecil Smith, group brand manager for rums at J. Wray & Nephew Limited, said: "Appleton Estate Jamaica Rum always aims to raise the bar in Jamaican lifestyle entertainment, and EDX represents that for our live-music arena. The event is a world-class production and adds value to Jamaica's growing entertainment tourism industry. We are glad to be playing a role in bringing this historic event to Jamaica."