Thu | Dec 8, 2016

Red Stripe backs Shorts Circuit

Published:Thursday | October 16, 2014 | 12:00 AM
J Diggs

After 13 years, the Shorts Circuit event has established itself as one of the most enjoyable and exciting parties on the entertainment calendar.

From inception, Red Stripe has been a strong supporter, and this Heroes Monday, October 20, Pier One Montego Bay will come alive with another exceptional instalment. According to promoter, Andre 'Pnut' Brown, there is great anticipation around the event and Red Stripe's title sponsorship will add an exciting dimension.

"Red Stripe is a fun, hip brand and fits perfectly with a party like Shorts Circuit, which is known for good times and vibes. It excites the city and allows consumers to have something to look forward to in Montego Bay. Every year, we try to add a different element to the event. We will be bringing international DJ J Diggz to add a different flavour. There will be more to see, more to do, and more to enjoy," says Brown.

New cans

Red Stripe will be using this platform to further introduce its new Red Stripe cans that have caught on well at large gatherings and productions.

"This will be our first year that we will be introducing cans. Shorts Circuit has been a very good conduit for introducing our new variants. Last year, we did Red Stripe burst, the year before we did Red Stripe Light Flavours, and this year is Red Stripe cans. Each year is something special," says assistant brand manager, Red Stripe, Toni-Ann Reid.

Brown also indicated that Montego Bay would benefit immensely. He made mention of the many local businesses such as the hair and nail salons, clothing and jewellery stores that have communicated their gratitude for the overwhelming support they receive during this time from patrons because of the staging of Shorts Circuit. In addition to that, there will also be those on-site vendors who will benefit.

Red Stripe will also be very diligent in keeping with the 'Drink Right' campaign to ensure consistency. "We will be doing checks at the entrance and we will be asking our DJs to promote responsibly," Reid explained.

The event will also feature Ricky Teetz, DJ Nicco, Crazy Neil, Insomniak and Liquid. Limited cabanas available.