Mon | Jan 21, 2019

Smirnoff Fridays with a twist

Published:Thursday | October 16, 2014 | 12:00 AM
Kendall Jenner
Jermaine Bibbons

Smirnoff Vodka has made a name for itself by constantly surprising the market with new and exciting events, as well as satisfying flavoured vodka to soothe the taste buds of its continuously growing consumers. Building on the Beer Wednzday promotion where the consumption of beer is encouraged through specials and giveaways, Red Stripe will be unveiling Smirnoff Fridays beginning this Friday, October 17.

"Like Beer Wednzday, Smirnoff Fridays will see the creation and consumption of more cocktails using the world's most popular vodka brand," said Marsha Lumley, market transformation manager at Red Stripe.

Jermaine Bibbons, Smirnoff brand manager, welcomes the move.

"Leveraging an existing occasion where Smirnoff is being consumed and making it more exciting and fun for consumers is what this is all about. Smirnoff is always innovating ways for consumers to interact with the brand, and as such, this will be no different. Fridays are no longer boring, as Smirnoff plans to officially take control and shake things up a bit," Bibbons explained.

More events

All roads will lead to Oceans 11 in Ocho Rios for the official launch and simultaneous events at the Ocho Rios Jerk centre and Mongoose.

"With the recently launched Marshmallow and Iced Cake flavours, Smirnoff is hoping to get consumers to experience another side of Smirnoff Vodka that is more fun for consumers," says Bibbons.

"This is part of our new brand campaign, 'Exclusively for Everybody'. This falls under the big umbrella, which is really opening the world of Smirnoff to more people, being a more inclusive brand. We just want to be simple for people to enjoy the brand, which is what the 'Exclusively for Everybody' embodies," Bibbons stated.

Smirnoff is now focused on getting the market to interact with its products on a regular basis through Smirnoff Fridays and by showing the simplicity of all cocktail mixes.

Kendall and Kylie Jenner proud to be on Time magazine list

The reality TV stars came under fire for being recognised alongside the likes of Malala Yousafzai, 17, the youngest-ever recipient of the Nobel Peace Prize, and 14-year-old transgender activist Jazz Jennings, but they have praised the other "incredible teens" who were named.

Speaking to E!, they said: "We are so honoured to be included on the Time magazine list of Most Influential Teens.

"There are incredible teens on this list and we are so proud to be in their company."

Several other stars joined Kendall, 18, and Kylie, 17, on the list, including the latter's rumoured former fling Jaden Smith - the 16-year-old son of Will and Jada Pinkett-Smith - and singer/songwriter Lorde, 17.

Movie star Chloe Grace Moretz was also named on the list and she took to her Instagram account to thank the publication for the "honour".

She wrote: "thank you @TIME I hope to give back even more and use any influence for positive change, honored to be mentioned! #top25 #mostinfluential #timemagazine (sic)"

Singer Austin Mahone, 18, was also recognised and took to Twitter to write a cryptic tweet about "inspiration".

He wrote: "Inspiration doesn't always last, but transformation lasts forever."