EDX party to get international exposure
The Appleton Estate Jamaica Rum-presented Electronic Dance Xposed (EDX), set to take place tonight at the Kingston Polo Club, has gained a substantial amount of buzz on the Internet worldwide, with the event's social-media account garnering thousands of followers internationally, resulting in electronic dance music fans purchasing tickets from as a far the Cayman Islands, Trinidad and Tobago, and Canada for the event.
The international attention for EDX is due to the fact that the event is one of the only purist electronic dance music festivals in the English-speaking Caribbean, and the headliner, Borgeous, is one of the genre's leading artistes and the first of his genre to perform in Jamaica for 2014.
Borgeous' current hit single, Wildfire, has peaked at the pole position on Sirius XM 51's BPM Playlist, and is currently No. 16 on the Billboard Dance Charts.
The success of Wildfire and its predecessor, Tsunami, have resulted in Borgeous having one of the most extensive festival tour schedules in the world. This month alone, he is performing in the United States, Brazil, Costa Rica, and now Jamaica.
Borgeous has achieved millions of views on YouTube and streams on SoundCloud, and has publicly stated on Instagram: "I'm excited to perform in Jamaica for the very first time, for Appleton Estate Jamaica Rum's EDX."
Speaking on Borgeous' highly anticipated performance at EDX, Cecil Smith, group brand manager for rums at J. Wray & Nephew Limited, said: "Borgeous performing at Appleton Estate Jamaica Rum's EDX will be a historic moment for Jamaica's live-entertainment industry, as it will put us on par with other lifestyle destinations from around the world that host electronic dance music festivals.
"We are glad to be on board for this event, as Appleton Estate Jamaica Rum will ensure that EDX patrons discover and enjoy a world-class production, with memorable experiences to boast of for a lifetime."