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Top acts thrill at Digicel Christmas Concert

Published:Wednesday | November 19, 2014 | 11:35 PM
Contributed Assassin
Contributed Jermaine Edwards
Bounty Killer

Bounty Killer, Assassin, Tifa and gospel artiste Jermaine Edwards thrilled fans at Digicel's free Christmas Concert held at Mandela Park, recently.

The event, which was hosted by Miss Kitty, saw one lucky patron winning $100,000 at the concert, after successfully completing a mission-themed obstacle course. The promotion dubbed 'Your Christmas, Our Mission', offers $60 million in cash and prizes from which over 200,000 customers will win.

In an exciting twist to the promotion, each time customers top-up, talk, activate a data plan, or purchase a device, they also get a letter to spell the word MISSION for an instant prize. "Customers can also buy a letter for $5, and the more they spell MISSION, the greater their chances of unlocking the ultimate mission," said Digicel Jamaica marketing director, Peter Lloyd, hinting at more to come.

According to Lloyd, "Our number one mission is to always deliver value to our customers year-round. And with Christmas being a big time of year for Jamaicans, we want to touch as many customers as possible in their communities, through treats and road shows, plus reward them with prizes that add practical and meaningful value to their daily lives."

The company also rolled out a 60-second, action-packed, movie-themed television ad with its full complement of brand ambassadors taking on 'Agent' roles. The full cast of ambassadors includes Usain Bolt who plays the role of 'The Director', Miss Kitty as 'Agent MK', Alphonso Cunningham as 'Flash', Marlon Samuels as 'The Hitter', Tessanne Chin as 'Songbird', I-Octane as 'The Closer', Tifa as 'GoldenEye', Chris Gayle as 'Agent Capo', Bambino as 'Agent BIM', Yendi Phillipps as 'Agent Y', Jermaine Edwards as 'The Guardian', Javon Francis as 'The Transporter' and Shelly-Ann Fraser-Pryce playing the role of 'The Rocket'.