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'Make The Cut' winner to attend workshop at NY Film Academy

Published:Thursday | November 27, 2014 | 12:00 AM
Storm Saulter

Shereita Grizzle, Gleaner Writer

Corporate giants Red Stripe are taking their 'Drink Right' campaign very seriously with a number of new initiatives surrounding the project that was launched in the past few months, and it seems the latest initiative is keen on making it a memorable one.

Launched late last month, the 'Make The Cut' competition challenged talented unknown Jamaican film-makers to create a 30-second advertisement focused on the campaign's main message: Right age ... Right amount ... Right way. The winning ad is expected to debut on local television stations and will receive a cash prize of $300,000. In addition to that, the winner will also get the opportunity to attend a one-week workshop at the prestigious New York Film Academy, courtesy of Red Stripe Beer. The New York Film Academy is one of the premier art schools in the world.

Level of Participation

Selecting a winner may be more tedious than what organisers originally anticipated, as more than 40 up-and-coming film-makers have bombarded the company's Facebook website with their entries. According to the company's Facebook page, the level of participation was so high that the voting period had to be extended for an extra 24 hours to facilitate the democratic process.

Friends and family of the contestants used the social-media site to campaign and vote for their videos in hopes of being shortlisted for the top five. After the these videos have been selected, judges Ras Kassa, Storm Saulter and Gabrielle Blackwood will review them for creativity, originality and message, before selecting the winner.

Although the winner has not yet been announced, checks to the Facebook page show clear front-runners, and it is expected that one of the early leaders could end up taking it all. The advertisement is expected to make its debut on Wednesday.