Escape to Live in New Kingston
As roots reggae increases in popularity and receives more support, promoter Desmond 'Hard Earz' Steele says now is the perfect time to host Escape To Live, an event he conceptualised years ago.
The event is scheduled to be held on December 21 at JIIC Parking Lot in New Kingston, but Steele says the idea has been in the making for years.
"Once upon a time, you do these events and you don't get any support. But now, people are supporting it on a wider scale. Right now, people from all walks of life are a part of the movement," he told The Gleaner.
Included in the line-up for Escape To Live are Raging Fyah, Rootz Underground, Jah Mason, Yvad, Mackeehan, Al Third, Eva Hype, and Fy-Aado.
Steele says these acts will have a strong connection with the audience.
"I think they are exciting acts and people will gravitate to them because they are a big part of the roots-rock synergy. I think people will love and be very open to these acts that we chose," he said.
And despite the abundance of live shows in recent times, Steele says Escape To Live is a timely event and will add to the live-music landscape.
"It is a roots event, and it is one of the events that is within the whole cultural movement that is taking place right now. We are playing our part because live music is the most authentic form of music," he said.
He also said the event will be adding a new dimension to the Christmas party scene, and this difference, he says, may also lead to even greater support from patrons.
"The venue can hold about 1,200 persons, but I think we will get at least 800 persons because it is affordable. And it is a little different from what is going on, so that might draw a different crowd," Steele said, noting that tickets are $700 presold, and $1,000 at the gate.