Sun | Dec 4, 2016

No ID, no entry!

Published:Thursday | December 18, 2014 | 12:00 AM
Members of Major Lazer perform during the second of their Jamaican performances last year.-File
Machel Montano
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Organisers of Friday's Major Lazer event issue strong appeal

As patrons get ready to storm the grounds of Caymanas Estate for the staging of the highly anticipated event, Major Lazer in concert, on Friday, organisers are issuing an appeal to all, that they must travel with proper identification. IDs will be checked at the gate, as the presenting sponsor, Red Stripe, has an ongoing drive to promote responsible drinking, and will be overlaying this at its events.

The company is putting in place policies and procedures that will prevent underage drinking.

According to the promoter, Kamal Bankay, every patron will have to present ID.

"It is very simple. Once you present your ID, you will be given a drink-right band and will be able to access the event and alcohol at the bars. If you are unable to present ID, you won't be allowed to access the event," Bankay said.

Erin Mitchell, brand manager for Red Stripe, informed that the entrance will be manned by Drink Right ambassadors who will ensure that there are no underage persons accessing the venue.

Red Stripe and all of its associated brands will not be supporting any events that do not have proper, responsible drinking measures in place. The company launched the 'Drink Right' campaign in 2008 with the aim of addressing the issues of underage drinking, and how to prevent excessive drinking and tackle drinking and driving. 'Drink Right' is a social movement that strives to create a culture and attitude of responsibility in the consumption of alcohol through the implementation of a variety of programmes that show the highest potential for impact.

The event will feature Major Lazer, Skrillex, DJ Snake, Rudimental, DJ Mario C, Kamal Bankay, and soca star Machel Montano.