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Published:Thursday | January 8, 2015 | 12:00 AM
Etus Collman (left), Audi brand manager, and Annalise Harewood, head of recharge at Digicel, show off the 2015 Audi A3 - the grand prize in the Ultimate Mission, the second phase of Digicel's 'Your Christmas, Our Mission' promotion. - Contributed
The winner of the 7
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Digicel ends Christmas promotion with reality TV-type finale

In
a never-before-seen execution in Jamaica, Digicel will end its
Christmas promotion in a reality TV-type finale, where four contestants
will vie to win a brand-new 2015 Audi A3.

Keisha Lawrence, Andre
Bowyer, Sacha Shaw-Cuthbert and Patricia Gillings, will have their
survival skills tested while staying in a confined space together for 48
hours, as they complete a series of challenges. The Ultimate Mission
challenges will be revealed January 15-17, and the public will be able
to follow the action and vote for their favourite contestants. Cash
prizes totalling $1 million are also up for grabs.

"This is a
wonderful way to start the new year," shared an excited Patricia
Gillings, one of the contestants. "I've been needing a break in my life,
so I feel really blessed that Digicel has chosen me to be a finalist in
the Ultimate Mission."

Andre Bowyer, another finalist, said,
"I've never had an opportunity like this before in my life, so I can't
wait to see how it plays out. I really hope that I get to win the Audi."

"This
is not just about giving away a car. We wanted a very innovative end to
this exciting promotion that will truly engage all our customers," said
Peter Lloyd, marketing director at Digicel. "This reality TV twist
gives everyone a chance to participate in the Ultimate Mission, whether
it's following the action on TV or on social media, while voting for
their favourite contestants."

"At ATL Automotive, we're delighted
to be part of such an exciting campaign and, like the rest of the
country, we're eager to see which of the four contestants displays the
skill required to emerge with the grand prize," said Adam Stewart, chief
executive officer, The ATL Group. "With an Audi A3, the World Car of
the Year, up for grabs, we expect lots of thrills and drama, although I
have to say, if I had to be in a confined space, I'd prefer it to be as
luxurious as an Audi!"

The Ultimate Mission is the culmination of
Digicel's 'Your Christmas, Our Mission' promotion, which has seen more
than 200,000 customers winning a share of $60 million in cash and
prizes. At the end of phase one of the promotion, there will also be
three sets of grand prize winners from each county of $1 million cash,
while the runners-up will win $500,000 and $100,000, respectively.



Kris An Charles customers win big

Three lucky customers who recently borrowed in excess of $100,000 and were entered in the Kris An Charles Kris Kia Giveaway competition, emerged grand prize winners and were fêted at the road show.

These customers won prizes ranging from a brand-new Kia Picanto to a Samsung 32" flat-screen television and a 7" Samsung WiFi tablet. To enter the competition, customers were required to borrow a minimum of $100,000 and complete an entry form with the slogan - 'When you think loans, Think Kris An Charles' - between July 4, and December 22, 2014.

Consolation prizes were drawn every month from July 4 to December 22, 2014, and more than 50 lucky customers won Kris An Charles merchandise in the Kris An Charles Kris Kia Giveaway competition. The grand prizes were presented to the winners at the Mass Kris An Charles road show which was staged at the Half-Way Tree Total Gas Station last Saturday, December 27, 2014. The event was hosted by Ity & Fancy Cat, and featured a live performance from Agent Sasco, who had patrons in a frenzy as he belted hit after hit from his extended catalogue of music.

Shedisha Taylor, a customer of the May Pen branch who won the Kia Picanto, was not shy in expressing gratitude and excitement over her new ride. Other winners were; Marshalee Laing-Stephenson, a customer of the Ocho Rios branch who won the 32" flat-screen television; and Beverley Myrie, a customer of the Savanna-la-Mar branch of Kris An Charles Investments.