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Jeneil Williams to judge model search

Published:Monday | January 26, 2015 | 12:00 AMSadeke Brooks
Jeneil Williams

As Pulse celebrates 35 years, Safia Cooper, the company's director of sales and marketing, says it is a big boost to have international model Jeneil Williams as one of the judges for the Caribbean Model Search Reality TV Series.

Williams made history in December when she shot the new L'Oreal campaign in Paris. With that new achievement, Cooper says it is nice to have her on board for the final phase of the competition.

"It's groundbreaking for us because Jeneil's stardom has skyrocketed with the L'Oreal campaign, and she brings the additional star power into the reality-TV series," Cooper told The Gleaner, following a press reception at the Courtleigh Hotel and Suites in New Kingston on Friday.

"More importantly, she is a Caribbean product who will be informing the new sets of models on the show about what to expect, what to look for, how to carry themselves, and tips on how to become that next star."


Williams, who will act as a celebrity judge alongside Kingsley Cooper and Romae Gordon, said she is excited about her role. The supermodel said she will be judging the girls' photos and also plans to impart valuable knowledge about shoots and how to walk on the runway.

At the time of her discovery eight years ago, Williams said there was no reality-TV series and that aspiring models would benefit from this format of the show.

"It is very different, because for the reality TV, they get to do challenges, they get to rap with persons who know more about modelling," she told The Gleaner.

"When I started, there was no one to tell me the ins and out, so I think the girls are benefiting from persons who know that and can show them the ropes."

And for the girls who will be part of the series, Williams' advice to them is to go after their dreams.

"I will tell them, if this is something you really want, just go after it and you can be a star. Just keep at it, if it is your dream," she said.


Although shooting will end on Wednesday, the reality-TV show will not be aired until weeks later. At the end of the eight-week series - after numerous eliminations - one girl will be selected as the overall winner and will walk away with $1 million in cash and prizes.

Following the series, that will be packed with challenges for the girls, Safia Cooper said Pulse would continue to celebrate its 35 years with Color Festival in March, and its 15th year of Caribbean Fashionweek a few months later.