Deezer, Lime offer Caribbean customers over 35 million songs
TELECOMS GIANT LIME recently announced the signing of a unique partnership agreement with one of the world's leading music-streaming operators, Deezer, "to deliver yet another innovative offering to our Caribbean subscribers - access to music streaming of more than 35 million songs," Martin Roos, LIME Caribbean CEO, said.
Deezer has the largest digital music library in the Caribbean, Latin America and, in fact, the world. With this arrangement, Deezer's music-streaming service is now available in more than 35 Latin American and Caribbean markets, in what is the fastest-growing region for music sales.
Deezer allows music lovers instant access to the most extensive music catalogue available, as the global editorial team searches for the best music, and using computer-programmed "algorithmic recommendations" helps fans discover music from around the world that they will truly love.
Deezer is available on LIME subscribers' favourite smartphones such as iPhones and Androids, plus other devices such as tablets, PCs, laptops, home sound systems, connected car or smart TV. The Deezer standalone service, called Deezer Premium+, allows customers access to more than 35 million music tracks and albums, as well as 30 radio channels. New bundle models will be available soon.
"Music content is the second most popular feature for mobile users in the Caribbean and Latin America. The Caribbean culture is deeply rooted in music. In fact, from the Caribbean has emerged some of the world's most loved musical genres, such as reggae, calypso and soca, as well as world-famous recording artistes - the likes of Bob Marley and others," said Roos. "This underscores the fact that music is incredibly important to our Caribbean customers," he added.
Cedric Diedrich, head of telecom business development at Deezer, said: "We are excited to be able to extend Deezer's reach through LIME and look forward to bringing our service to their customers. Our 35 million tracks, personalised and human recommendations and smart algorithms will ensure that LIME customers get to listen to the music they love over the region's leading tmobile-data and fibre networks."