Wed | Jan 23, 2019

Pepsi refreshes Dream Weekend

Published:Thursday | February 19, 2015 | 12:00 AM
Mitchell Watson, marketing manager at Pepsi (left), relaxes with Stephen Price, Dream promoter, during the recent launch of Dream weekend.
Wray and Nephew's Tamika West is flanked by members of the 'Dream Team' during the launch of Appleton Special Dream Weekend Rum Rules Paradise, held at Dominica Drive, New Kingston, recently.

Pepsi Cola Jamaica is again back on board for the five-day party series, Dream Weekend. Pepsi and its associated brands will be adding special flavour to this popular party extravaganza, taking place over the Independence weekend on the white sand shores of Negril in Westmoreland.

Many celebrities, local and international, make Dream Weekend their exclusive summer destination each year. The event continues to grow annually with 25,000-30,000 local and international patrons almost at a 50/50 split.

Pepsi will have exclusive non-alcohol beverage rights for everything from water, energy drinks to carbonated beverages. These products include Ting, the main portfolio brand behind the event, as well as other products such as Pepsi, Crystal Punch Purified Water and an assortment of Ocean Spray Flavour Splash, Adrenaline Red Fire and other carbonated beverages.

According to Mitchell Watson, marketing manager at Pepsi Jamaica, products like Pepsi and Ting mix well with chasers, as thousands of Jamaicans set out to have a fun-filled weekend.

"Pepsi is the perfect and preferred choice for Jamaicans. Our partnership with Dream Entertainment, to make this event a reality, allows us to satisfy the needs of our consumers," Mitchell said.

In addition, Pepsi will be playing its part in ensuring that responsible drinking is practised. As such, they will have special detox bars set up and will be recommending that patrons have spacers between rounds of drinks, to ensure everyone is safe during the weekend.