Sun | Apr 30, 2017

All Eyes on Flow TV

Published:Monday | February 23, 2015 | 2:00 AM

Flow tv, channel 100, is raking in increased viewership with some special features on the station.

This year, Flow has done three major partnerships, which have significantly boosted the number of eyes on the station.

"Since the start of the year in Jamaica, we deliberately set out to partner with and sponsor two major music festivals, which have been successful from our standpoint. Rebel Salute and Jamaica Jazz & Blues were big wins for us," said Gail Abrahams, director of communications at Columbus Communications Jamaica Limited, operator of Flow.

Flow has got some impressive feedback as the company rolls out new and live content on the station.

A four-hour broadcast live from Rebel Salute was aired in January on night two of the festival. Flow also broadcast live the Soca Monarch finals from Trinidad and Tobago last week. And for the rest of February, Flow will broadcast highlights of Jamaica Jazz & Blues 2015.

"We are excited about the highlights package of Jamaica Jazz & Blues. It will allow viewers to get a sneak peek into the festival as we relive the special moments," added Abrahams.

The jazz feature will air nightly at 8 p.m. on Flow tv up to February 28.

"The team executed a beautiful Flow/jazz experience for those who came to the booth. Flow's presence was felt across the venue at Jazz. It was simply brilliant in terms of how the team ensured Flow's presence was felt," said the head of communications.

BIG FIGURES FROM REBEL AND SOCA MONARCH

In the meantime, the numbers for the live broadcast of Rebel Salute and Soca Monarch were a boost for Flow tv.

"We were the second most viewed channel on the Flow platform for Rebel Salute. Those are good numbers, and we also have past Rebel Salute concerts on the video-on-demand offering for our customers," said Michael Look Tong, director of media services at Flow.

As the carnival season reached a crescendo in Trinidad, Flow broadcast the event live from Trinidad to a record number of viewers.

"The International Soca Monarch Finals Live polled 58,894 cumulative viewers on Flow TV Jamaica. Flow utilised its robust on-island fiber network and subsea regional network to bring this event live to customers for the first time in Jamaica. Our technology was also integral in delivering paid stream and servicing Pay Per View viewers in North America," added Look Tong.

Flow has indicated that it has a robust plan to attract a wider audience to Flow TV.

"Flow TV continues its drive to build and deliver compelling local and regional content to Flow customers. We want to be an enabler for the development of local/regional content as well as bringing live cultural and sporting events to Flow customers in the Caribbean. We will continue to leverage our technology to deliver content from the region to our customers in a manner really never seen before. Stay tuned for more," said Look Tong.