Wed | Dec 7, 2016

Brit Jam Spring Break Music Festival 2015 launched in London

Published:Monday | February 23, 2015 | 12:00 AM

Brit Jam 2015, the sixth annual Spring Break Music Festival, was launched earlier this week at a jam-packed reception held at the Jamaican High Commission in London and hosted by Victoria Mutual Building Society (VMBS).

Over 600 party aficionados from across Europe will head down to Jamaica for a fun-filled week of activities from March 11 to 18. Montego Bay will be this year's party capital, but participants will have the opportunity to soak up the local culture and see several parts of the island, including Ocho Rios and Kingston.

At the launch, Brit Jam's CEO, Khori Hyde, described the Jamaican experience as a unique product because it fuses riotous kick-off-your-shoes, chase-away-the-blues partying, with cultural awareness, and where second- and third-generation British Jamaicans, who are descendants of migrants to Britain in the '60s, can explore and discover their roots.

positive trend

"Any movement that connects Jamaicans here with relatives and friends on the island is a positive trend, and we want to support synergies of that nature," Jamaica's High Commissioner to the United Kingdom (UK), Aloun Ndombet-Assamba, told the happy throng. The Jamaica getaway, whose theme this year is 'Escape to Jamaica', is also being fully supported by Victoria Mutual. VMBS' chief representative officer in the UK, Leighton Smith, pointed out that his company is passionate about supporting the aspirations of the new generation of British Jamaicans as it did in previous decades by aiding and assisting their parents and grandparents to build their dreams.

themed parties

A number of surprise A-list reggae artistes will form part of the entertainment. Some of the themed parties are 'Hydro Arena', 'I Will Be There', 'Cook Out' and 'I Love the '80s & '90s'. The legendary King Tubby's Sound will play for selected parties alongside UK house music DJ Cold Steps, and popular attractions like Dunn's River, Mystic Mountain, and Dolphin Cove are on the group's 'to do list'.

Brit Jam was born out of a series of parties in Stratford, and it later evolved to become a gathering of young professionals mostly from London, Birmingham, Manchester, Leeds, and Leicester. This year's home resorts in Jamaica are Sunset Beach Resort and Toby's Resort. Special guests at the London launch were Miss Teen Caribbean UK, Gabrielle Joseph, and reggae recording artiste Savana.

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