Brit Jam starts in MoBay
The usually calm Whitter Village in Ironshore, Montego Bay, St James came alive on Wednesday night as the annual Brit Jam party series began.
Though only a small turnout of patrons attended the Spring Rave opening night of the weeklong festivities, the party atmosphere was intense. London-based Deejay Sincere kept revellers rocking, while Deejay Dixie Flex was on microphone interacting with patrons. With rotating disco lights and a large bar adding to the ambiance, all patrons needed to do was to let loose and enjoy themselves, which many of them did.
At approximately 11:00 pm, visiting patrons from the UK and US began arriving in tour buses. This added excitement to the party, which was by then in full swing, and the tourists wasted no time in getting in the groove..
Dancehall and hip-hop music ruled the night, and Deejay Sincere did an excellent job weaving between the two genres. He kept partygoers rocking with songs from current artistes, while also paying homage to those that have not been heard from in sometime. His catalogue included hits from Mr G, Elephant man, Ghost, Bounty Killer, Major Lazer and the incarcerated Vybz Kartel.
Deejay Dutty Flex was also spectacular, revving up the party vibes with his microphone commentary and fun tidbits of dance and photo ops with patrons.
"This is my third year coming to Brit Jam. I couldn't miss it for anything," said Rudy Linton, who is from London, England.
Spring Rave is followed up by nine parties at various venues throughout Montego Bay before Brit Jam 2015 officially closes on Tuesday.
Over the series, patrons will be seeing a line-up of artistes that includes London-based Cold Steps and Japanese duo Ackee and Saltfish. Spice, Popcaan, I-Octane, D'Angel, Konshens and Aidonia lead the list of local artistes.
Sponsors of the event include Red Stripe, Sunset Beach Montego Bay, Links FM, Ciroc Vodka, Red Bull, Hype TV and E5 Records.