Sat | Dec 3, 2016

Colour Festival Returns to Kingston

Published:Tuesday | March 17, 2015 | 12:00 AM
Ajax Amsterdam footballers Leon Bailey (left) and Kyle Butler hang out with Valencia McCrae during Smirnoff Colour Festival at Hope Gardens last year.

Returning to its picturesque venue of Hope Botanical Gardens on March 29, Color Festival promises to heighten its intense level of entertainment with the conjoined efforts of Caribbean franchisees Pulse Investments Limited/KGN8, the franchise owners, Germany's Elara Entertainment and event partners Smirnoff Vodka, Pure Country, Pepsi and Caribbean Airlines, among others.

The Color Festival is a celebration of life, music, and culture. The concept behind the new Color Festival event is similar, thus encouraging individuals to come with a positive attitude, say goodbye to cold and negative energy and find enjoyment in the aura of entertainment fashioned by human interaction and fun, enhanced by colour powder throws, which make the event special.

Last year, thousands of patrons attended the stagings in March and September, for what has now become a biannual event. This time, it is expected that as many as 5,000 individuals will be present. Once again, The Color Festival will be a Smirnoff Vodka inclusive event. However, only those patrons 18 years and older, with proper identification, will be allowed to drink alcohol, under Smirnoff's drink right protocol.

The entertainment at the Color Festival includes an eclectic mix of musical rhythms of electronic dance music (EDM), soca and contemporary music provided by spirited local and international disc jockeys. The live show of music will be a performance-packed event with the talents of Miami-based EDM spectacular Kyle Desouza, Trinidad's Boyaka Smash featuring Titan VCD, the party animal DJ Kurt Riley and Fame FM's kinetic DJ Sanjay, generating the perfect energy.

Patrons are asked to wear white to create a free canvas for everyone to paint an atmosphere of exhilaration. On Sunday, March 29, 2015 the Hope Botanical Gardens will evolve into a playground for Color Festival patrons. The venue will be accessible through the first gate off Old Hope Road, coming from Liguanea, and to guarantee admission, patrons are reminded to purchase pre-sold tickets only from listed ticket outlets.