Final-year CARIMAC students initiate 'Just Move’ campaign
Physical inactivity is a global phenomenon affecting persons of all ages - young, middle age and seniors. This ultimately leads to a plethora of health issues including heart attacks, stroke, hypertension, cancer and a number of other non-communicable diseases (NCDs).
Research conducted in 2009 by the Ministry of Health revealed that over 60% of Jamaicans faced death as a result of Non Communicable Diseases (NCDs)
The Just Move campaign, recently launched by final-year CARIMAC students at the University of the West Indies, Mona, aims to decrease the number of Jamaicans who suffer from NCDs through encouraging the younger population to incorporate more physical
activities into their lifestyle before age 30.
The campaign specifically targets students between the ages of 18-25 at the UWI, Mona campus and not only seeks to promote more fun, social and unconventional activities, but also aims to promote the ease of fitting these activities into students' daily routines. This has led to the members of the Just Move campaign being involved in the UWI Carnival on Ring Road on March 14th, 2015.
Their band of over 300 members highlighted the essence of the campaign: exercise can be fun. The Just Move campaign will also have a series of vibrant, fun activities subsequent to carnival, these will include flash mobs and on-the-spot fitness challenges."
Corporate entities such as LIME Jamaica, Honey Bun and Pure Country Juices have played a major role in the endeavor. Vice-president of marketing at LIME, Carlo Redwood, commended the initiative of CARIMAC final-year students. "We applaud the 2015 Integrated Marketing and Communications group for spearheading the Just Move Campaign and highlighting the importance of maintaining a healthy lifestyle through unconventional exercise. As sponsors of the Just Move Campaign, we saw this as a great way to connect with the younger demographic in a fun way while helping to spread the message."