Mon | Oct 22, 2018

Insurgent trounces The Gunman

Published:Tuesday | March 24, 2015 | 12:00 AM
Beatrice Prior (Shainele Woodley) continues her fight in ‘The Divergent Series: Insurgent’.
Actor Sean Penn, nominated for best actor in a leading role for his work in ‘Milk’, arrives at the Academy Award luncheon in Beverly Hills, California, on Monday, February 2, 2009.
Jimmy (Liam Neeson) has one night to save his son in ‘Run All Night’.


Sean Penn's The Gunman was no match for the rebel kids of Insurgent.

The second installment in the Divergent series easily topped the box office with US$54 million from 3,875 cinemas, according to Rentrak estimates on Sunday. Penn's geopolitical thriller stumbled, with only US$5 million.

While the second films in both the Hunger Games and the Twilight series boasted opening weekend gains over the first, Insurgent's opening nearly matches that of its predecessor, Divergent, which debuted to US$54.6 million just last year.

Many predicted a bit of growth for this second film, which sees the return of stars Shailene Woodley, Theo James, and Kate Winslet to author Veronica Roth's dystopian world. But, both distributor Lionsgate and box office analysts see the consistency as a good thing.

"We're extremely pleased with the outcome," said Lionsgate's president of domestic distribution, Richie Fay.

"I think this is exactly where we thought we'd be," he added. "We attracted a few more males this time around and I think we're headed in the right direction. The uptick from Friday to Saturday was considerably higher than it was for Divergent. That, the A- CinemaScore and what's coming into the marketplace, will allow us to grow very nicely."

According to Lionsgate, 60 per cent of audiences were female.

Rentrak's senior media analyst, Paul Dergarabedian, credits Lionsgate's consistent release date strategy and impressive marketing campaign for the strong repeat performance.

"It's really about driving a very fickle audience, that teen, YA - whatever you want to call them - they're really tough to get a handle on. Their tastes change like the wind," he said. "The key is keeping the young adult audience engaged, excited and enthusiastic."

Insurgent also performed well overseas, taking in US$47 million from 76 markets, bringing its worldwide total to US$101 million.

Disney's live-action Cinderella fell 49 per cent in week two to take second place with US$34.5 million. The PG-rated film has earned an impressive US$122 million domestically to date.


Run All Night


Also in its second weekend in theatres, the R-rated Liam Neeson-led action film Run All Night managed a slight edge over Open Road's The Gunman. Neeson's film, a Warner Bros release, dropped 54 per cent with its US$5.1 million weekend, while Penn's film debuted in fourth place with only US$5 million.

"You have a lot of R-rated competition out there right now," noted Dergarabedian, who also added that Penn's foray into the action genre has not garnered the best reviews.

Kingsman: The Secret Service, one of the better performing R-rated releases in recent weeks, rounded out the top five with US$4.6 million in its sixth weekend in cinemas. The 20th Century Fox film has now earned over US$114.6 million domestically.

"Over the past couple of weeks, films driven by the female audience have done much better than films driven by the male audience. But that's all going to change because Furious 7 is on the way," said Dergarabedian.

"Put on your seat belt and get ready, because it's going to be an incredible ride in the coming weeks," he said.


estimated ticket sales


The following are the estimated ticket sales for Friday through Sunday at United States (US) and Canadian cinemas, according to Rentrak.

1. Insurgent, US$54m (US$47m international).

2. Cinderella, US$34.5m (US$41.1m international).

3. Run All Night, US$5.1m (US$5m international).

4. The Gunman, US$5m (US$900,000 international).

5. Kingsman: The Secret Service, US$4.6m ($8.5m international).

6. Do You Believe? US$4m.

7. The Second Best Exotic Marigold Hotel, US$3.5m (US$3.2m international).

8. Focus, US$3.3m (US$7.9m international).

9. Chappie, US$2.7m (US$5.1m international).

10. The SpongeBob Movie: Sponge Out of Water, US$2.4m (US$3.2m international).

The following are the estimated ticket sales for Friday through Sunday at international cinemas (excluding the US and Canada), according to Rentrak:

1. Insurgent, US$47m.

2. Cinderella, US$41.1m.

3. Home, US$19.2m.

4. Taken 3, US$18.6m.

5. Lost and Love, US$16.2m.

6. Kingsman: The Secret Service, US$8.5m.

7. Focus, US$7.9m.

8. Big Hero 6, US$6.6m.

9. Chappie, US$5.1m.

10. Run All Night, US$5m.